Hybrid Senior Analyst, Marketing Planning and Strategy

Posted 2 weeks ago

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About the role

  • Senior Analyst supporting Walmart Connect’s industry marketing planning and execution for impactful marketing experiences. Collaborating with cross-functional teams to elevate brand engagement and deliver high-quality events.

Responsibilities

  • Support the strategic planning and execution of Walmart Connect’s portfolio of internal events.
  • Partner with the Senior Manager to help define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals.
  • Lead the execution of assigned events or workstreams, ensuring timelines, deliverables, and quality standards are met.
  • Collaborate with cross-functional partners including Sales, Marketing, Communications, Product Marketing, Media Insights, and others to ensure programming and storytelling support strategic priorities.
  • Build and manage detailed project plans, timelines, and workflows to support seamless event execution.
  • Work closely with Brand & Content Strategy and Creative teams to support cohesive, narrative-driven event experiences and consistent brand identity across activations, collateral, and digital touchpoints.
  • Support venue sourcing, vendor evaluation, and coordination across production, A/V, F&B, décor, and logistics.
  • Manage registration, attendee communications, rooming lists, itineraries, and on-site operational details.
  • Support on-site execution by coordinating vendors, assisting leadership, welcoming guests, and helping resolve real-time issues.
  • Contribute to post-event surveys, reporting, and performance insights to measure impact and inform future planning.
  • Support budget tracking, vendor invoicing, and reconciliation in partnership with the Senior Manager.
  • Document learnings and identify opportunities to streamline processes and improve future experiences.
  • Always act in accordance with Walmart values and our everyday low-cost ethos.

Requirements

  • 3-5 years of experience in industry marketing, event marketing, or large-scale event execution
  • Experience supporting or leading high-visibility, client-facing or executive-level events
  • Exposure to media, advertising, retail media, or technology industries
  • Strong project management and organizational skills with attention to detail
  • Ability to translate strategy into clear execution plans
  • Experience working with vendors, budgets, and operational logistics
  • Strong written and verbal communication skills
  • Comfortable working in a fast-paced, highly collaborative environment
  • Ability to build effective working relationships across cross-functional teams
  • Willingness to travel for on-site execution

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Job title

Senior Analyst, Marketing Planning and Strategy

Job type

Experience level

Senior

Salary

$84,000 - $156,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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