Hybrid Senior Analyst, Marketing Planning and Strategy

at Walmart

• Job title: Senior Analyst, Marketing Planning and Strategy
• Job type: Full Time
• Experience level: Senior
• Salary: $84,000 - $156,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Hoboken, United States

About the role

• Senior Analyst supporting Walmart Connect’s industry marketing planning and execution for impactful marketing experiences. Collaborating with cross-functional teams to elevate brand engagement and deliver high-quality events.

Responsibilities

• Support the strategic planning and execution of Walmart Connect’s portfolio of internal events.
• Partner with the Senior Manager to help define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals.
• Lead the execution of assigned events or workstreams, ensuring timelines, deliverables, and quality standards are met.
• Collaborate with cross-functional partners including Sales, Marketing, Communications, Product Marketing, Media Insights, and others to ensure programming and storytelling support strategic priorities.
• Build and manage detailed project plans, timelines, and workflows to support seamless event execution.
• Work closely with Brand & Content Strategy and Creative teams to support cohesive, narrative-driven event experiences and consistent brand identity across activations, collateral, and digital touchpoints.
• Support venue sourcing, vendor evaluation, and coordination across production, A/V, F&B, décor, and logistics.
• Manage registration, attendee communications, rooming lists, itineraries, and on-site operational details.
• Support on-site execution by coordinating vendors, assisting leadership, welcoming guests, and helping resolve real-time issues.
• Contribute to post-event surveys, reporting, and performance insights to measure impact and inform future planning.
• Support budget tracking, vendor invoicing, and reconciliation in partnership with the Senior Manager.
• Document learnings and identify opportunities to streamline processes and improve future experiences.
• Always act in accordance with Walmart values and our everyday low-cost ethos.

Requirements

• 3-5 years of experience in industry marketing, event marketing, or large-scale event execution
• Experience supporting or leading high-visibility, client-facing or executive-level events
• Exposure to media, advertising, retail media, or technology industries
• Strong project management and organizational skills with attention to detail
• Ability to translate strategy into clear execution plans
• Experience working with vendors, budgets, and operational logistics
• Strong written and verbal communication skills
• Comfortable working in a fast-paced, highly collaborative environment
• Ability to build effective working relationships across cross-functional teams
• Willingness to travel for on-site execution

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.