Head of Marketing responsible for leading marketing strategies for a loyalty platform focused on growth and brand experience. Managing multi - channel campaigns and team leadership.
About the role
- Marketing Manager developing and implementing strategies for the Wackler Group. Managing online and offline marketing initiatives, including website and events for the company.
Responsibilities
- Conceptualize and implement marketing measures for the Wackler Group and its subsidiaries — online and offline
- Further develop and maintain our website (wackler-group.de) and the intranet
- Plan, organize and support events, e.g. trade shows and other company events
- Design marketing materials such as flyers, presentations and trade show materials
- Manage external partners and tools, including advertising agencies, print shops and our promotional merchandise shop
Requirements
- Several years of professional experience (approx. 3–5 years) in B2B marketing, ideally in the service or agency sector
- Very confident handling of the Adobe Creative Suite, especially Photoshop and InDesign (Illustrator is an advantage)
- Practical experience maintaining web content, preferably with WordPress and/or Typo3; experience with AI tools is a plus
- Strong sense for design, aesthetics and tone of voice, combined with a structured, independent working style
- Communicative, open personality with organizational talent and a willingness to engage — including at trade shows and events
Benefits
- Permanent employment contract at a financially stable company with a long tradition and a clear focus on sustainability
- 30 days of vacation for your recuperation
- Personal onboarding with an experienced mentor by your side
- Modern mobile equipment (phone, laptop) for efficient work
- Attractive compensation complemented by a variety of benefits such as JobRad (company bike), Wellpass and regular employee events
- Comprehensive offerings as part of our occupational health management to support your health and well‑being
- Individual training and development opportunities through our in‑house Wackler Academy
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