Lead marketing strategies for U.S. Oncology portfolio at Bristol Myers Squibb. Oversee brand management, market insights, and national/regional alignment.
About the role
- Marketing Analyst responsible for strategic brand planning and execution in Latin American markets. Collaborating across various teams to enhance brand presence and engagement.
Responsibilities
- Strategic brand planning: defining objectives and positioning by liaising with Latin American markets and communications agencies, acting as the brand lead for the region
- Responsible for developing campaign briefings and liaising with Product Marketing
- Strategic alignment of Latin markets with the SAM Region
- Responsible for developing the brand's annual plan, interfacing between headquarters and markets
- Develop strategies and implement research to measure the results of LAM market activities
- Support implementation of planned activities
- Participate in the full product launch and market introduction strategy developed by the brand, and oversee sequential implementation in LAM markets
- Support financial management and back-office operations
- Digital Marketing – monitor and manage tools, metrics, and digital performance
- Plan and maintain the brand website for LAM markets
- Develop brand experience initiatives and provide support to the markets involved.
Requirements
- Bachelor's degree in Advertising, Marketing, Business Administration, International Trade, or related fields
- Advanced English required
- Advanced/Fluent Spanish required
- Availability for international travel
- Knowledge of international trade
- Proficiency in Microsoft Office / Office suite
- Knowledge of Canva and Photoshop preferred
Benefits
- Discounted vehicle purchase
- Gympass
- Free on-site parking
- Shuttle bus service
- Annual PPR (performance-based bonus)
- On-site cafeteria
- Meal allowance (VA)
- Health insurance
- Private pension plan
- Pecúlio plan (lump-sum death benefit)
- Zenklub – mental health and emotional well-being platform
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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