Program Owner managing and supporting Intel's IDM 2.0 Acceleration strategy while driving global projects and stakeholder coordination. Requires advanced Excel skills and project management experience.
About the role
- Business Analyst III specializing in Marketing Campaigns at GOL Linhas Aéreas. Responsibilities include planning marketing strategies and analyzing campaign performance while collaborating with various teams.
Responsibilities
- Plan and coordinate promotional marketing campaigns, aligning strategies with sales targets;
- Develop campaign planning strategies, including definition of target audiences, communication channels and timelines;
- Monitor and analyze campaign results using metrics and performance indicators;
- Continuously optimize sales activities through data analysis, identifying improvement opportunities and adjusting strategies;
- Work closely with commercial, pricing, CRM, marketing and analytics teams to ensure alignment of actions and maximize results;
- Prepare reports and presentations for sales management, demonstrating campaign outcomes and providing insights to create action plans that drive additional sales and revenue;
- Track market trends and innovations in sales and digital/promotional marketing to enhance campaign performance.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communications or related fields;
- Proven experience as a Business Analyst, Marketing Specialist or similar role;
- Strong knowledge of campaign planning, data analysis and performance metrics;
- Analytical skills, proactivity and excellent communication;
- Experience with data analysis tools, CRM systems and digital marketing platforms;
- English and Spanish: a plus.
Benefits
- Health insurance;
- Dental insurance;
- Group life insurance;
- Meal allowance (vale-refeição);
- Food allowance (vale-alimentação);
- Transportation voucher;
- Gympass or Totalpass membership;
- Partnership club with hundreds of affiliated companies;
- Birthday day off;
- Profit-sharing (PLR).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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