About the role

SEO Analyst contributing to organic sales growth in B2C and B2B sectors at Vivo. Responsible for optimizing website performance and content strategy for better results.

Responsibilities

Contribute to and accelerate organic channel sales results for Vivo, working across B2C and B2B fronts to increase organic share of total volume.
Map growth opportunities for keywords and identify long-tail growth opportunities in the age of AI.
Ensure the website and blog are technically optimized for indexing, speed, and user experience.
Provide data-driven direction for search, turning brand themes into materials with ranking and sales potential.
Maintain an ongoing process for monitoring organic performance, with reports and recommendations.
Monitor site performance and the Vivo Explica channel daily using tools such as GA4, Google Search Console, and Semrush.
Perform keyword analysis and map opportunities for new content and strategic pages.
Work closely with the portals team when optimizing titles, headings, internal links, and metadata, ensuring each blog post and site page has ranking potential.
Create and update organic performance dashboards, presenting results and learnings in a clear, actionable way every two weeks.
Track search trends and competitor positioning, proposing quick strategy adjustments when necessary.
Monitor market trends and assess whether they are applicable to Vivo’s ecosystem.
Support the media team with insights on search behavior and intent, connecting organic acquisition to other funnel stages.
Participate in rituals (Dailies and Weeklies) with mapped results and necessary actions.

Experience in technical and content SEO (minimum 3 years).
Analytical ability to interpret data, extract insights, and turn them into practical actions.
Familiarity with tools such as Google Search Console, GA4, and Semrush.
Comfort/knowledge of tools such as PowerPoint and Excel.
Good communication skills to collaborate with product teams and portals/developers.
Organizational skills to manage multiple demands and deadlines.
Curiosity and a continuous learning mindset — someone who likes to test, measure, and improve.
The following will be a plus:
Basic knowledge of HTML, CSS, or familiarity with usability and performance best practices.
Knowledge of Google Analytics with certification.
Interest in building organic channels strategically with all actions measurable.
Knowledge of blog monetization.

Choose the benefits that work best for you and your dependents on a digital platform with multiple categories such as Gym, Meal Voucher, Food Voucher, Pharmacy Assistance, Health Insurance, Dental Insurance, and Life Insurance;
Corporate mobile phone. Yes, a brand-new smartphone for you!
Unlimited voice and data plan! Yes, unlimited! Vivo’s 4.5G is up to 10x faster!
An exclusive Vivo offer with special discounts on landline, broadband, TV, and apps;
Eligible to receive an annual Bonus or PPR;
Plan your future through a Private Pension plan;
Have children? You will be entitled to a subsidy to help with school, daycare, or babysitter expenses;
Work in an environment that respects your personality, style, and how you are — be authentic. #VemdeVocê
Work remotely up to twice a week. #Mobility
Flexible working hours;
Enjoy a day off to celebrate your birthday;
Participate in one of the largest corporate volunteering programs to help transform the world;
Benefit from our Educational Development Program offering partnerships with educational institutions at a discount; certifications and online courses.
Boost your career through our Internal Recruitment Program, in Brazil or abroad — after all, we are present in more than 17 countries! #VivoMinhaCarreira
And much more! But you have to apply to find out...