Senior Strategy Analyst driving data - driven strategy and insights for Credit Acceptance's auto lending business. Leading strategic analyses and collaborating with cross - functional teams to shape initiatives.
About the role
- Junior Media Analyst supporting the planning and execution of paid media campaigns at Vitrio. Collaborating with various teams to optimize campaign performance and report findings.
Responsibilities
- Hands-on (Setup): Implementation, configuration, and launching of campaigns in Google Ads, Meta, TikTok, and affiliate networks.
- Performance Focus: Daily monitoring and optimization of bids, audiences, and creatives to ensure KPIs are met.
- Data-Driven Culture: Support in preparing reports (daily to monthly) with critical analyses, collaborating with the BI team to turn numbers into strategy.
- Creative Collaboration: Liaise with the creative team for asset requests (RMs) and suggest improvements based on media performance.
- Relationship Management: Support negotiation with media outlets and management of strategic partners.
- Continuous Development: Participate in strategic meetings and actively pursue platform certifications.
Requirements
- Platform Proficiency: Knowledge of Google Ads and Meta Ads (experience with TikTok Ads is a plus).
- Data Analysis: Familiarity with Google Analytics (GA4) and proficiency in Excel/Google Sheets for spreadsheet work.
- Data Storytelling: Basic skills in PowerPoint or Google Slides.
- Profile: Highly organized (to manage multiple channels), proactive, and eager to learn new technologies.
- Differentiators (What sets you apart): Experience or certifications in DV360 and other Google tools.
- Familiarity with TikTok Business Center.
- Knowledge of app measurement tools (Firebase, Appsflyer, or similar).
- Basic understanding of programmatic media.
Benefits
- Meal allowance
- Internet allowance
- Childcare assistance
- Birthday day off
- Christmas bonus
- Service tenure bonus
- Medical assistance (health insurance)
- Discount on English or Spanish classes after probation
- Total Pass (transportation benefit)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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