About the role

  • SEO Account Director leading SEO strategies for client portfolios in the UK. Ensuring high standards and client satisfaction through expert SEO execution and relationship management.

Responsibilities

  • Overall responsibility for client portfolio SEO relationship
  • Overall responsibility for client portfolio retention
  • Overall responsibility for client portfolio happiness, measured by NPS & CSAT.
  • Maintain highest standards of SEO implementation and execution
  • Continuously strive to produce the highest results for Visualsoft clients via SEO
  • Coach, mentor and train other Visualsoft staff members to produce the highest quality SEO work for clients.
  • Constantly strive to improve and maintain processes and procedure documents
  • Be the go to within your client portfolio for all things SEO
  • Identify and execute client training raising SEO understanding where required
  • Maintain and increase efficiency of the execution and implementation of SEO across your client portfolio
  • Develop the service offering to maintain best in class standard
  • Responsible for commercial growth of the client portfolio using SEO
  • Identify and assist with sales opportunities within your portfolio
  • Handle and prepare sales documentation and sales pitches within your portfolio
  • Lead, speak and engage at external events and conferences
  • Maintain expert knowledge at the forefront of SEO. Stay up to date with emerging tech and trends

Requirements

  • Extensive proven experience either agency or client side specialising in SEO
  • Extensive experience of SEO management
  • Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement
  • Experience in building and executing SEO strategies, whether in-house or for clients
  • Working to tight deadlines as a team and as an individual
  • Client-facing experience at a senior level
  • Client meeting experience and proven strategy presentation skills
  • Analytical and data driven
  • Desirable, but not essential: Experience in ecommerce
  • Experience in other digital media channels
  • Google Data Studio
  • Attribution
  • Google Tag Manager
  • Confident in both written and spoken communication with the ability to present to, and engage, audiences
  • Great organisation skills, accuracy and attention to detail
  • Be able to work as part of a team as well as using own initiative
  • ‘Self-motivated’ with an ability to demonstrate a can-do approach
  • Demonstrate complete control of client portfolio with relationships that don't just enable strategy, they enable the clients success.
  • Forward thinking to be in front of the industry, Alphas and Betas with AB/Testing, results to be shared and used to inform strategy improvements. Implement client plans that link back to business and marketing objectives.
  • Ability to navigate complex account or business decisions that demonstrates a level of total autonomy when it comes to client business. Through the trusted relationship with clients, facilitate the conversation that mitigates any risk to client business. Clearly articulate next steps and follow through on suggestions.
  • Ability to assimilate complex information and relay it to clients in an effective and understandable way that demonstrates complete control over their account whilst involving them in the decision making process. Ability navigate different ways of communication depending on client requirements and needs
  • Proactive ownership of client financials and how that relates to VS commercials. Client Margin, Client Revenue, Client costs, Client Overheads, Direct ROI, Overall ROI, Cross Channel attribution, displayed cross channel collab.
  • Demonstrated that you are accountable for both client and teams performance, highlighting ways to enhance both and act on underperformance. Clearly communicate next steps on performance improvement to clients.
  • Constant track record of displayed VS values and proven track record of enabling these throughout the team and company
  • Help lead personal development suggestions with an idea of where you would like to develop further and acquire new skills. Suggest training to your line manager that may help you achieve these goals

Benefits

  • Competitive basic salary with great progression options
  • Unlimited paid holidays - yes, that's not a typo!
  • Hybrid working
  • Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
  • Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources
  • Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
  • A high-performance MacBook
  • VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
  • Free breakfast, fruit, hot and cold drinks and protein shakes
  • Friday afternoon drinks to wind down for the weekend
  • Pension scheme to help you save for the future
  • Cycle to work scheme
  • Discounts across our brands
  • Regular team social events
  • Training & development

Job title

SEO Account Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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