Senior Director responsible for commercial AI strategy and transformation for ViiV Healthcare. Leading initiatives that enhance customer and patient engagement, improving operational efficiency through AI solutions.
Responsibilities
Develop a forward-looking commercial AI strategy aligned with ViiV’s organizational priorities, focusing on varied outcomes depending on the use case (e.g., revenue growth for commercial needs, experience for patient needs, etc.) and productivity improvements.
Lead a cross-functional team to design, scale, and operationalize AI-enabled products and solutions focused on enabling sales and marketing transformation, including personalization engines, advanced analytics and decision support tools.
Pioneer the use of Generative AI in content generation, digital sales models, omnichannel orchestration, patient engagement, and field force enablement.
Drive the adoption of AI-enabled personalization across customer touchpoints, enhancing engagement for healthcare professionals (HCPs), patients, and payers.
Partner with enterprise data and platform teams across ViiV and GSK to ensure data, analytics, and AI capabilities are not only scalable and robust, but embedded into commercial ways of working through effective change management, adoption, and enablement.
Build and lead commercial AI product, analytics, and enablement teams, fostering a culture of continuous learning and innovation within the Customer Excellence organization.
Serve as a trusted AI and transformation advisor to senior leadership, influencing organizational strategy and capability priorities through data-backed narratives.
Requirements
Bachelor’s degree required
12+ years of experience leading AI- and analytics-enabled transformation initiatives within commercial organizations (pharma and non-pharma), including accountability for change management, adoption, and sustained business impact
Experience scaling AI/ML platforms and teams in a matrixed, global organization
Experience developing and utilizing AI applications across digital engagement, omnichannel personalization, commercial forecasting, field force effectiveness, and patient identification / engagement
Benefits
Health insurance
401(k) matching
Flexible working hours
Paid time off
Remote work options
Job title
Senior Director, AI Commercial Enablement – Transformation
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