Account Manager managing key customer relationships at Bureau Veritas. Focused on business growth, value - added services, and strategic communication in Shanghai.
About the role
- CRM Analyst executing B2C campaigns, optimizing customer engagement, and collaborating with cross-functional teams at Vibra.
Responsibilities
- Planning and operational execution of B2C CRM campaigns, focusing on:
- Internal partnerships: BR Mania, Lubrax, Comerc Vibra and SP Combustíveis.
- External partnerships: Travel, Transportation, Beauty, Food & Beverage, Online Shopping and Entertainment & Events.
- Large cross-media offers;
- Evergreen coupons;
- Cross-sell strategies and increasing average order value (AOV);
- Plan and execute campaigns across email, SMS, push, WhatsApp and in-app interventions;
- Define segmentations and clusters based on customer behavior;
- Continuously monitor and optimize campaign performance using data and KPIs;
- Propose improvements to offer, redemption and points-earning mechanics;
- Work in partnership with Product, Data, Martech and Marketing teams to evolve Premmia's CRM strategy.
Requirements
- Bachelor’s degree in Social Communication, Advertising, Marketing, Business Administration, or related fields;
- Knowledge of Salesforce Marketing Cloud;
- Previous experience in retail and/or loyalty programs;
- Experience with cross-sell, upsell strategies and customer-base monetization.
Benefits
- Health and Dental Plan – Bradesco – extendable to dependents
- PAE – Financial assistance provided for dependents (children and/or stepchildren) with intellectual disabilities
- Pharmacy partnership – discounts up to 85%
- Supplementary Pension – FlexPrev Plan - contributions ranging from 1% to 11% based on salary
- Life Insurance – coverage for all employees from the date of hire, with no employee contribution
- Extended Leave – Maternity leave (up to 180 days) and Paternity leave (20 days)
- Meal and/or Food Allowance – Caju Benefícios
- Educational Assistance – for dependents up to high school
- TotalPass
- Solar Subscription – possibility to receive a special discount on your electricity bill through subscription to a distributed generation plan
- Smiles Corporate Club – discounts up to 50% on travel plans; available for spouse and children 18+
- Service Time Bonus – additional pay based on length of service, paid at the time of vacation
- Learning Platform – Vibra values learning path with curated content and more than 200 courses available on demand
- Internal Recruitment – job openings published across Brazil to encourage internal mobility.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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