Student intern at Kienzle Automotive GmbH creating print media, brochures, and social media content. Engaging in design projects and assisting marketing actions in a creative environment.
About the role
- Marketing Analyst responsible for developing and executing B2B and B2C marketing strategies. Creating online and offline campaigns aligned with business goals while using automation tools.
Responsibilities
- You will be responsible for executing marketing, product and communication strategies (online and offline), ensuring alignment with the commercial planning of the B2B, B2C, New Business and Export areas.
- Develop and implement marketing and product campaigns that directly impact commercial targets;
- Create and manage marketing assets and campaigns in marketing automation tools (e.g., HubSpot, RD Station);
- Support the sales team in creating promotional actions and support materials (catalogs, spec sheets, presentations, marketing emails, landing pages, etc.);
- Manage and update communication and sales channels: e-commerce, marketplaces, social media, corporate website, blog, newsletters and email marketing;
- Plan and execute events and promotional activities, both in-person (trade shows, launches, corporate events) and virtual (webinars);
- Monitor performance metrics, prepare reports and present results;
- Produce creative content — copy, graphic assets, press releases, presentations and campaigns;
- Work cross-functionally with other departments to ensure aligned and strategic communications;
- Create and manage digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, among others) and traditional media activities (offline, print, events);
- Serve as the liaison between the company and marketing/communication agencies, ensuring deliverables are on time, high quality and aligned with branding;
- Perform other duties related to the role as directed by leadership.
Requirements
- Minimum Education: Bachelor's degree in Marketing, Advertising or related fields.
- Knowledge of data analysis tools (Google Analytics, social media metrics, campaign reporting).
- Advanced English.
- Advanced Microsoft Office skills.
- Preferred: Knowledge of strategic and commercial marketing, with a focus on B2B and B2C.
- Preferred: Experience with e-commerce platforms, marketplaces and traffic management.
Benefits
- Life Insurance;
- Potential PPR (performance-based bonus);
- Medical Plan;
- Dental Plan;
- Meal Voucher;
- Food Allowance;
- Transportation Voucher.
- **PARTNERSHIPS**
- Apoio Pass: Psychological, legal, social and financial support program, provided at no cost for employees and dependents;
- Wellhub (Gympass): Well-being platform;
- Tuition Assistance Program (after 1 year of employment).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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