Assistant Vice President developing marketing initiatives to enhance customer engagement with Now TV services. Leading content promotion and managing partnerships with over 130 sports and entertainment channels.
About the role
- Account Based Marketing Manager developing and executing targeted ABM strategies for high-value accounts at Verto. Aiming to drive growth through personalized customer experiences in a fintech environment.
Responsibilities
- Collaborate with Sales to define ICPs, buyer personas, and target account lists while developing comprehensive ABM strategies.
- Designing and launch multi-channel ABM campaigns featuring personalized messaging tailored to specific account pain points.
- Providing sales enablement materials and partnering with Product to translate features into compelling value propositions.
- Managing and optimizing ABM and Lead Gen tools such as Zoominfo, Clay, or Coldreach.
- Tracking and reporting on key metrics including pipeline conversion, CAC, account engagement, and MRR/ARR.
- Conducting research on target accounts to uncover strategic opportunities and staying current on industry trends.
Requirements
- 5+ years of experience in Account Based Marketing.
- 2-3 years of specific experience within the payments sector.
- A proven track record of executing successful ABM programs that drive pipeline and revenue.
- Experience operating across the entire customer lifecycle (acquisition, activation, and retention).
- Strong understanding of the B2B sales cycle and how to support it.
- Hands-on experience with HubSpot and ABM/lead generation platforms such as Clay or Zoominfo.
- Strong analytical skills with the ability to make data-driven decisions.
Benefits
- Competitive salary.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and growth in a rapidly expanding global company.
- Community of colleagues who care deeply about their craft, collaborate with purpose, and enjoy the journey together.
- A dynamic, inclusive, and mission-driven company culture focused on making a real-world impact.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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