Senior Analyst for Digital Products at Globo, shaping data-driven strategies and optimizing digital performance. Collaborating across teams to enhance user engagement in the digital landscape.
Responsibilities
Evaluate and optimize content distribution strategies on social media, considering best practices and brand objectives;
Act as a strategic partner to internal teams, influencing decisions based on data and market trends;
Conduct advanced analyses of behavior, performance, and brand competitiveness on social media, producing strategic insights for content, marketing, and product teams;
Perform in-depth studies of the competitive ecosystem, including formats, narratives, creators, and new platform features;
Identify and assess opportunities to grow audience, engagement, and business outcomes based on consumption patterns, trends, and platform behavior;
Produce strategic reports and executive presentations with clear, analysis-driven narratives to support decision-making.
Requirements
Bachelor's degree in Communication, Marketing, Advertising, Business Administration, Statistics, or related fields;
Experience analyzing social media and digital behavior, with proficiency in relevant tools and methodologies;
Ability to generate strategic insights from data to inform decision-making;
Excellent presentation skills and data storytelling;
Experience leading and managing projects, with autonomy to propose approaches, structure solutions, and influence stakeholders;
Experience preparing executive reports and results presentations;
Proficiency with social listening and analytics tools such as Emplifi, Sprout, Tubular Labs, Stilingue, or similar platforms.
Benefits
Our hiring processes are conducted 100% remotely, and we encourage applications from anywhere in Brazil and around the world. #vempraglobo
Join us — let’s create stories and technologies together.
Job title
Senior Intelligence and Performance Analyst – Digital Products
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