Insights Analyst analyzing campaign performance and offering strategic recommendations at Veepee. Engaging with data to support marketing initiatives and commercial efforts.
Responsibilities
As part of the Insight & Analytics team, an Insights Analyst’s mission is to produce campaign reports and studies, contribute to the improvement of our dashboards and analyses, and support pre-sales efforts for the commercial teams. Based on all available data, the Insights Analyst aims to address brand challenges (visibility, engagement, conversion, drive-to-store, audience understanding) by formulating media and strategic recommendations.
The role requires an analytical and curious profile with excellent organizational skills. The Insights Analyst sits at the intersection of data, business and marketing; they must be comfortable with strategic and commercial issues as well as data analysis and visualization. At the heart of the operational business unit, the analyst supports operational, sales, marketing and data teams.
Requirements
Completed Bachelor's degree (Bac+3) or equivalent
Education (completed or in progress) in digital marketing and/or data
Good knowledge of the digital marketing landscape
Intermediate level in Google Sheets (basic arithmetic formulas, pivot tables and charts)
Beginner to intermediate level with data analysis and visualization tools such as Tableau Software or equivalent
Good organization and the ability to prioritize tasks effectively to respond to urgent requests
Demonstrate analytical thinking, curiosity and attention to detail
Ability to adapt to a constantly evolving environment
Ability to work independently and be proactive in day-to-day problem solving
Team player with a supportive and empathetic approach
Strong written and verbal communication skills
Fluent in French and comfortable in English
Nice to have:
Knowledge of the Retail media environment
Knowledge of the programmatic advertising environment
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