Hybrid Insights Analyst, Marketing

Posted 3 weeks ago

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About the role

  • Insights Analyst analyzing campaign performance and offering strategic recommendations at Veepee. Engaging with data to support marketing initiatives and commercial efforts.

Responsibilities

  • As part of the Insight & Analytics team, an Insights Analyst’s mission is to produce campaign reports and studies, contribute to the improvement of our dashboards and analyses, and support pre-sales efforts for the commercial teams. Based on all available data, the Insights Analyst aims to address brand challenges (visibility, engagement, conversion, drive-to-store, audience understanding) by formulating media and strategic recommendations.
  • The role requires an analytical and curious profile with excellent organizational skills. The Insights Analyst sits at the intersection of data, business and marketing; they must be comfortable with strategic and commercial issues as well as data analysis and visualization. At the heart of the operational business unit, the analyst supports operational, sales, marketing and data teams.

Requirements

  • Completed Bachelor's degree (Bac+3) or equivalent
  • Education (completed or in progress) in digital marketing and/or data
  • Good knowledge of the digital marketing landscape
  • Intermediate level in Google Sheets (basic arithmetic formulas, pivot tables and charts)
  • Beginner to intermediate level with data analysis and visualization tools such as Tableau Software or equivalent
  • Good organization and the ability to prioritize tasks effectively to respond to urgent requests
  • Demonstrate analytical thinking, curiosity and attention to detail
  • Ability to adapt to a constantly evolving environment
  • Ability to work independently and be proactive in day-to-day problem solving
  • Team player with a supportive and empathetic approach
  • Strong written and verbal communication skills
  • Fluent in French and comfortable in English
  • Nice to have:
  • Knowledge of the Retail media environment
  • Knowledge of the programmatic advertising environment
  • Experience managing digital advertising campaigns (SEA/Search Engine Advertising, social, programmatic, etc.)
  • Ability to write and understand SQL queries

Benefits

  • Flexible office policy with a minimum of 3 days on-site and up to 2 days remote
  • Access to an online language-learning platform
  • Works council (CE) and its various benefits
  • Access to an on-site company restaurant and connected canteen
  • Access to a gym
  • Leave according to the length of the contract

Job title

Insights Analyst, Marketing

Job type

Experience level

Entry level

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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