Hybrid Lifecycle Marketing Enablement Lead

at U.S. Bank

• Job title: Lifecycle Marketing Enablement Lead
• Job type: Full Time
• Experience level: Senior
• Salary: $117,725 - $138,500 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, San Francisco, United States

About the role

• Lifecycle Marketing Enablement Lead at U.S. Bank focusing on digital acquisition and retention strategies for merchant services. Driving revenue growth through collaboration and data-driven initiatives.

Responsibilities

• Reporting to the VP - Head of MPS Enterprise and SMB Marketing
• Build rapport and work closely with our key internal subject matter experts and U.S. Bank partners to help drive strategic merchant opportunities, leads, activations and revenue growth within the channel
• Responsible for marketing our suite of strategic merchant services products and value-added services through digital first acquisition and retention campaigns
• Align closely with our internal SME’s, Revenue leaders and U.S. Bank stakeholders to implement joint and independent marketing activity
• Identify new marketing opportunities that will drive awareness and sales growth
• Email marketing expert: Direct and support business line initiatives by applying a data-first approach to strategic planning of email marketing tactics within the channel, ensuring alignment with organizational objectives
• Exhibit advanced proficiency in utilizing platforms such as Salesforce, Marketing Cloud, and ZoomInfo
• Work closely with MarTech and use these tools to uncover opportunities for enhancing business line workflows while developing strategic marketing initiatives
• Maintain best practices when creating impactful assets across digital and traditional marketing formats
• Design automated retention campaigns using data-driven insights, collaborating across teams to scale campaign implementation
• Spearhead the continuous optimization of activation campaigns, collaborating with Marketing Technology and Sales teams to scale campaigns
• Partner across internal departments such as Marketing Technology, Legal, Sales, external agencies, and champion collaborative marketing workstreams
• Develop marketing dashboards for key business lines, using data storytelling to analyze and present insights that enhance marketing awareness, improve adoption rates, and guide strategic decision-making
• Lead key business initiatives by designing scalable marketing programs that support sales and customer success teams
• Ensure adherence to strict financial institution compliance standards, including risk guidelines and approval processes

Requirements

• Bachelor's degree, or equivalent work experience
• Eight or more years of experience in marketing or related field
• 6 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• 6+ years or more of email campaign execution and development, marketing campaign planning, implantation and tracking, project management skills preferably in the Financial Industry
• Previously history of working in a high-performing marketing team
• Exceptional organizational skills and ability to handle multiple projects at the same time
• A strong track record of executing effective product launches and growth marketing campaigns across multiple product lines and channels.
• A proven ability to influence and lead cross-functional teams to meet common goals and objectives.
• Goal oriented, creative, highly collaborative, and a comfort working closely with a variety of different functions to achieve your goals.
• An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives
• Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written words to communicate effectively with all stakeholders.
• Must be proficient in Marketing Cloud (and/or similar marketing automation platforms), Salesforce, and other digital marketing tool experience a plus
• Preferably (but not limited to) Central time zone Chicago IL, Atlanta GA, San Francisco CA

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law