Content Specialist creating enterprise - level content for BCM One's diverse global communications products. Collaborating with sales and marketing teams to amplify digital brand presence.
About the role
- Content Experience Designer at U.S. Bank responsible for designing user-centered content experiences across multiple channels. Collaborates with cross-functional teams to improve customer satisfaction and product adoption.
Responsibilities
- Translate business, contractual, technical, and user needs into end-to-end content experiences that are accessible, inclusive, and compliant, while ensuring clarity and consistency across all channels.
- Design omni-channel content experiences that help customers meet their goals, are empathetic and easy to use, improve customer satisfaction, and drive deeper product adoption.
- Deliver content that has been validated through experimentation, testing and optimization.
- Leverage human-centered design methods (design-thinking, service design, research/insights etc.) to plan, create, and present persuasive, engaging, and strategic ideas that influence product roadmaps and demonstrate a solution's potential for success.
- Perform competitive analysis of direct/indirect competitors and monitor the marketplace for new trends to inform the research and design process.
- Create and maintain content design within an agile environment and champion the integration of design across the entire release cycle (discover, deliver, and assess).
- Conform with reusability standards by leveraging and/or expanding the Design System, brand tone and voice guidelines, and established platform capabilities.
- Manage across Enterprise users to define and deliver product performance goals (e.g., outcomes, customer experience, etc.).
- Collaborate with design peers and key stakeholders (Marketing, Brand, CX, etc.) to ensure artifacts and deliverables accurately represent and align to the U.S. Bank brand, and create interconnectivity across customer, client, and employee touchpoints for all business segments.
Requirements
- Bachelor's degree, or equivalent work experience
- User experience design or similar experience
- Craft skills: content strategy, UX writing, storytelling, vision and planning, design thinking, user-centered content design, channel alignment and management, customer experience research, insight and execution, performance measurement and optimization, marketing and analytics.
- Expertise on the critical interdependencies among product model system elements that help and hinder performance
- Demonstrate deep understanding of target customer through internal/external research (e.g., creation of personas, story maps, product chartering/mapping experience)
- Strong collaboration with product managers, software engineers, and agilests to execute product vision and roadmap.
- Facilitation of cross-functional human-centered design sessions to build empathy for users, create alignment on customer pain-points, and to identify continuous improvements for the product roadmap.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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