Marketing Manager Senior at USAA analyzing strategic effectiveness through financial metrics and executing multi-channel marketing campaigns. Managing project delivery with ongoing partnerships and resource management.
Responsibilities
track, analyze and evaluate strategic effectiveness through the utilization of financial metrics such as return-on-investment (ROI) and return-on-objective (ROO)
facilitates the definition and design of implementation plans or strategic roadmaps
manages the marketing strategy and solution development with a focus on actionable programs
create program plans, product and pricing plans, pro forma and communication plans
creates, facilitates and/or executes marketing campaigns across multiple channels
determines appropriate partnerships with various internal and external resources
ensures the on-time, orderly flow of all projects from initiation to release
ongoing management of agency resources, campaign and channel plans and related budgets
Requirements
Bachelor’s Degree; OR 4 years of related experience may be substituted in lieu of degree
6 or more years of relevant business support and/or general analysis experience
Advanced knowledge of Microsoft Office Tools to include Word, Excel and Access
Advanced knowledge of relevant industry data sources
Benefits
comprehensive medical, dental and vision plans
401(k)
pension
life insurance
parental benefits
adoption assistance
paid time off program with paid holidays plus 16 paid volunteer hours
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