Back Office Analyst managing legal notifications and administration processes at BBVA. Ensuring compliance with quality standards in legal services and contributing to process improvements.
About the role
- Analyst for Nuuly's Growth Analytics practice focusing on media and campaign performance metrics. Collaborating with the growth team to deliver insights and recommendations based on data analysis.
Responsibilities
- Own funnel and paid campaign performance analysis across digital and brand channels (Meta, Google, TikTok, Pinterest, etc.), delivering proactive insights — not just reports
- Lead monthly performance reviews — investigating key metric movements MoM, surfacing root causes, and presenting findings to the Growth team and stakeholders
- Partner with the Growth Team on Marketing Mix Modeling (MMM) efforts — contributing to model inputs, validating outputs, and translating results into spend recommendations
- Build, own, and iterate on Growth performance dashboards and reports in Looker
- Design and support A/B and incrementality tests to evaluate channel efficiency and campaign impact
- Conduct ad hoc analyses on budget efficiency, channel mix, and subscriber acquisition strategy with a high degree of independence
- Document analytical work thoroughly; QA your own queries and analyses before delivery
Requirements
- Bachelor's degree in analytics, marketing, business, or a related field
- 2–4 years of hands-on experience in analytics, marketing analytics, or a quantitative role
- Strong SQL skills — able to write, read, and QA complex queries independently
- Proficiency in Excel or Google Sheets
- Demonstrated experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok, Pinterest) — comfortable working directly in platform data and understanding media metrics
- Experience with data visualization tools such as Looker
- Solid grounding in statistical concepts, including significance testing, A/B and/or incrementality testing, and familiarity with regression and attribution approaches
- Strong communication skills; able to present findings and recommendations to marketing stakeholders and senior leadership clearly and confidently
- Exposure to Marketing Mix Modeling (MMM) concepts or outputs is a plus
- Experience in e-commerce, subscription services, or DTC growth marketing is a plus
- Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work tasks is a plus
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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