Hybrid Marketing Lead – France & Southern Europe

at Upway

• Job title: Marketing Lead – France & Southern Europe
• Job type: Full Time
• Experience level: Senior
• Salary: €70,000 - €90,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Paris, France

About the role

• Marketing Lead managing end-to-end strategy for Upway, a leading e-bike marketplace. Driving growth in France and Southern Europe through innovative marketing channels.

Responsibilities

• Develop and implement a comprehensive marketing strategy tailored to the FRSE region, addressing each stage from awareness to conversion
• Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels.
• Define and continuously refine Upway’s brand positioning in FRSE to establish it as the go-to destination for refurbished e-bikes.
• Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth.
• Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives
• Build, mentor, and lead a high-performing local marketing team.
• Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement.

Requirements

• 7 - 10+ years of experience in marketing or growth roles, ideally in fast-paced, performance-driven environments (marketplaces, e-commerce, mobility, D2C)
• Strong understanding of performance channels (paid search, paid social, CRM) and ability to interpret data to drive decisions
• Solid experience and understanding of SEO, including keyword optimisation, on-page fundamentals, and coordination with content/tech teams to improve organic visibility
• Proven ability to plan and execute multi-channel campaigns with measurable results (CAC, ROAS, conversion rate, traffic).
• Experience managing and optimising a marketing budget.
• Strong analytical and problem-solving skills; comfortable with dashboards, experimentation, and weekly performance reviews
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Ability to operate autonomously, prioritise effectively, and deliver high-quality work in a fast-moving environment.

Benefits

• Impact & Ownership: High-impact role with full strategic and operational responsibility.
• Purpose-Driven Mission: Be part of reshaping mobility through sustainability and innovation.
• Dynamic Environment: Thrive in a fast-paced startup setting with significant growth potential.
• Location: Office in Gennevilliers, very close to Paris
• Competitive Package: Attractive salary plus equity participation.
• Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.