Performance Marketing Manager focusing on SEA & Web Analytics at morefire GmbH. Responsible for campaign management and data analysis to drive business success in a hybrid environment.
Responsibilities
Eigenverantwortliche Betreuung und Weiterentwicklung von SEA-Kampagnen
Konzeption und Überwachung von Tracking-Logiken (GA4, GTM)
Übersetzen komplexer Datensätze in klare Strategien
Testen neuer Plattform-Features und Treiben der Nutzung von KI
Bewerten des echten Beitrags von SEA zum Gesamterfolg und Optimieren von Kampagnen
Requirements
Mindestens 2-3 Jahre praktische Erfahrung in der operativen Entwicklung von SEA-Kampagnen (Google Ads, Microsoft Advertising)
exzellentes Verständnis für Web-Analyse-Tools (GA4 und/oder Matomo)
Sicherer Umgang mit dem Google Tag Manager
fundiertes Verständnis für Datenströme und Feed-Management
Verständnis der Customer Journey
klare und empathische Kommunikation auf Deutsch und Englisch (C-Level)
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