Senior Marketing Associate handling marketing operations and campaign execution at Upflow. Focusing on B2B SaaS marketing with a strong emphasis on AI tools and SEO best practices.
Responsibilities
Own execution in HubSpot: campaigns, workflows, scoring models, analytics dashboards, and more
Partner with Sales to launch and monitor outbound campaigns using Amplemarket
Support SEO and growth experiments: content refreshes, on-page optimization, keyword tracking
Maintain and improve our marketing tech stack: Hubspot, make, GA4, Knock AI and more
Contribute to broader marketing efforts across brand, PR, AI workflows, and content syndication
Explore and integrate AI tools and workflows, create AI agents to increase efficiency, improve targeting, automate manual tasks and generate leads
Requirements
2–3 years of experience in B2B SaaS marketing, preferably in a fast-paced, high-growth environment
Advanced user of HubSpot Marketing Hub (certifications a plus)
AI enthusiast who actively looks for opportunities to use AI to improve tools, content, and workflows
Solid understanding of SEO best practices and hands-on experience with tools like Ahrefs, SEMrush, or Search Console
Technically comfortable with integrations, automation, and light troubleshooting across systems
Detail-oriented, organized, and able to juggle multiple projects without dropping the ball
Curious, self-motivated, and excited to build systems that scale
Native English speaker or bilingual
Benefits
International Mindset: We have offices in Paris and New York.
Flexible working: Hybrid role based in India, within a remote-friendly culture
Exciting moment: Opportunity to join during a high-growth phase and shape how marketing scales
All-star team: A solid crew of ambitious, mission-driven professionals
Learning opportunity: Strong focus on learning and growing through education and professional development in hard and soft skills.
Trusting environment: Hands-off management style. We have a strong culture of ownership and autonomy.
Best in class perks: 35 paid days off, meal vouchers, cool offices, top-of-the-range equipment, and competitive salary.
Offsites: Regular offsites with the team, meetups, and strong connections to the startup ecosystem
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