Hybrid Business Analyst – Audience Intelligence Platform

at Two Circles

• Job title: Business Analyst – Audience Intelligence Platform
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Vancouver, Canada

About the role

• Business Analyst focusing on integration for audience intelligence at Two Circles, a sports marketing firm. Collaborating with Product and Engineering on integration-related initiatives for data-driven insights.

Responsibilities

• Lead on integration discovery & scoping
• Work closely with Product Managers and Engineering Leads to scope net-new integrations and significant enhancements.
• Review vendor documentation to understand:
• o API patterns (REST, streaming, etc.)
• o Authentication and refresh logic
• o Rate limits, pagination, and data volumes
• o Incremental vs full-pull endpoints
• o Data types, transformations, and modelling considerations
• Prepare structured question sets for vendor calls to validate assumptions and uncover gaps.
• Collaborate with Engineering and Architecture on feasibility, trade-offs, and technical approach.
• Lead use case definition
• Partner with Product, GTM teams, and our clients to ensure use cases are a first-class input into integration work — not just lists of fields.
• Help clients and internal teams articulate:
• o What problems they are trying to solve
• o How the data will be used
• o What “success” looks like
• Translate those outcomes into clear requirements that Engineering can build against.
• Produce high-quality requirements & documentation
• Write clear, structured product requirements documents that include:
• o Defined use cases and assumptions
• o In-scope vs out-of-scope functionality
• o Data entities, fields, and relationships
• o Known limitations and risks
• Ensure documentation quality is consistent and usable, working with Product and Engineering to iterate where needed.
• Support integration migrations & rebuilds
• Contribute to requirements and discovery for:
• o Integration upgrades (e.g. API version changes, auth updates)
• o Rebuilds driven by platform evolution or reliability needs
• Partner with Product, Engineering, and Delivery to ensure continuity for clients and clear expectations during change.
• Help improve the integration “system” over time
• Contribute to the development of:
• o An integration scoping runbook
• o Intake templates and discovery checklists
• o Example “gold standard” PRDs
• Support the introduction of integration complexity tiers to help set expectations on scope, timelines, and effort.
• Share learnings and patterns to help other BAs and PMs improve integration discovery and scoping.

Requirements

• Has 3-4 years solid experience as a Business Analyst or similar role working with Product and Engineering teams.
• Is comfortable operating in data- and API-driven environments (you don’t need to code, but you can reason about technical constraints).
• Has strong discovery skills and can turn ambiguous inputs into structured requirements.
• Writes clear, thoughtful documentation that others trust.
• Enjoys collaboration and shared ownership rather than operating in isolation.
• Nice to have
• Experience with data platforms, CDPs, CRM, or analytics tooling.
• Experience working with third party vendors in the sports industry and their data (ticketing, food and beverage, merchandise, etc).
• Exposure to integration-heavy products or ecosystems.
• Familiarity with client-facing discovery workshops.