Hybrid Business Analyst – Audience Intelligence Platform

Posted 4 weeks ago

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About the role

  • Business Analyst focusing on integration for audience intelligence at Two Circles, a sports marketing firm. Collaborating with Product and Engineering on integration-related initiatives for data-driven insights.

Responsibilities

  • Lead on integration discovery & scoping
  • Work closely with Product Managers and Engineering Leads to scope net-new integrations and significant enhancements.
  • Review vendor documentation to understand:
  • o API patterns (REST, streaming, etc.)
  • o Authentication and refresh logic
  • o Rate limits, pagination, and data volumes
  • o Incremental vs full-pull endpoints
  • o Data types, transformations, and modelling considerations
  • Prepare structured question sets for vendor calls to validate assumptions and uncover gaps.
  • Collaborate with Engineering and Architecture on feasibility, trade-offs, and technical approach.
  • Lead use case definition
  • Partner with Product, GTM teams, and our clients to ensure use cases are a first-class input into integration work — not just lists of fields.
  • Help clients and internal teams articulate:
  • o What problems they are trying to solve
  • o How the data will be used
  • o What “success” looks like
  • Translate those outcomes into clear requirements that Engineering can build against.
  • Produce high-quality requirements & documentation
  • Write clear, structured product requirements documents that include:
  • o Defined use cases and assumptions
  • o In-scope vs out-of-scope functionality
  • o Data entities, fields, and relationships
  • o Known limitations and risks
  • Ensure documentation quality is consistent and usable, working with Product and Engineering to iterate where needed.
  • Support integration migrations & rebuilds
  • Contribute to requirements and discovery for:
  • o Integration upgrades (e.g. API version changes, auth updates)
  • o Rebuilds driven by platform evolution or reliability needs
  • Partner with Product, Engineering, and Delivery to ensure continuity for clients and clear expectations during change.
  • Help improve the integration “system” over time
  • Contribute to the development of:
  • o An integration scoping runbook
  • o Intake templates and discovery checklists
  • o Example “gold standard” PRDs
  • Support the introduction of integration complexity tiers to help set expectations on scope, timelines, and effort.
  • Share learnings and patterns to help other BAs and PMs improve integration discovery and scoping.

Requirements

  • Has 3-4 years solid experience as a Business Analyst or similar role working with Product and Engineering teams.
  • Is comfortable operating in data- and API-driven environments (you don’t need to code, but you can reason about technical constraints).
  • Has strong discovery skills and can turn ambiguous inputs into structured requirements.
  • Writes clear, thoughtful documentation that others trust.
  • Enjoys collaboration and shared ownership rather than operating in isolation.
  • Nice to have
  • Experience with data platforms, CDPs, CRM, or analytics tooling.
  • Experience working with third party vendors in the sports industry and their data (ticketing, food and beverage, merchandise, etc).
  • Exposure to integration-heavy products or ecosystems.
  • Familiarity with client-facing discovery workshops.

Job title

Business Analyst – Audience Intelligence Platform

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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