Product Marketing Manager owning messaging, positioning, and go - to - market execution for Cloudforce's AI platform. Building marketing functions and collaborating across product, sales, and marketing teams.
About the role
- Public Sector Product Marketing Manager at Twelve Labs driving marketing strategies for the US Public Sector. Focused on developing product value propositions and compliance communication.
Responsibilities
- Develop and own the value proposition for our products across DoD, Intelligence Community (IC), Federal Civilian, and SLED markets. Translate "speeds and feeds" into mission readiness, citizen impact, and operational security.
- Navigate the complexities of FedRAMP, DoD Impact Levels (IL4/5/6), CJIS, and NIST frameworks. You will create the content that assures Government CTOs and CISOs that our solution is secure, compliant, and resilient.
- Produce a high-volume of high-impact assets, including federalized white papers, "Past Performance" case studies, RFP boilerplate, and agency-specific briefing decks.
- Arm our Public Sector sales team and partners (GSIs and VARs) with, discovery guides, and "Deal Kits" tailored to the federal procurement cycle.
- Design and execute integrated marketing programs that align with the government’s fiscal year (especially the Q4 "use-it-or-lose-it" season).
Requirements
- 5+ years of Product Marketing experience, with at least 3 years directly supporting the US Public Sector (Defense or Federal Civilian).
- Ability to understand cloud architecture, cybersecurity, or SaaS and explain it simply to non-technical program managers.
- Proven experience marketing products through FedRAMP or DoD SRG certification processes.
- Exceptional writing skills with the ability to produce "government-ready" long-form content and persuasive executive presentations.
- Familiarity with the "Land and Expand" motion within government agencies and how to navigate the transition from a pilot to a Program of Record.
- U.S. citizenship required
Benefits
- Full health, dental, and vision benefits
- Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
- VISA support where applicable
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