Manager of Yield Analytics at Tubi leads revenue strategy to optimize inventory performance and drive revenue growth through data insights and agency relationships.
Responsibilities
Lead programmatic revenue strategy by identifying growth opportunities and optimizing inventory performance
Monitor fill rates, eCPMs, and win rates to uncover gaps between advertiser demand and available inventory
Conduct deep-dive analyses of agency buying behaviors and identify advertisers underweighting Tubi
Serve as technical consultant to agencies to optimize their Tubi campaigns
Design and implement advanced measurement programs that demonstrate Tubi's inventory value
Recommend adjustments to private marketplace deals based on performance and competitive dynamics
Requirements
5+ years of experience in programmatic advertising with focus on yield management, revenue operations, or buy-side optimization
Demonstrated analytical skills with ability to identify spending patterns, gaps, and revenue opportunities
Strong technical understanding of CTV programmatic ecosystems, DSPs, SSPs, and auction dynamics
Experience analyzing advertiser behavior and translating insights into actionable sales strategies
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