Account Lead embedded in a client's team, focusing on the marketing of a new sports attraction. Overseeing strategy, performance, and campaign execution in a hybrid workplace.
About the role
- Performance Marketing Executive optimizing campaigns on TikTok for a leading e-commerce provider in Southeast Asia. Managing client relationships and driving KPI metrics across various digital marketing efforts.
Responsibilities
- Drive forward the marketing services as a critical part of Intrepid’s overall business
- Own the relationships with a variety of leading Brand partners
- Manage best-in-class digital marketing and execute campaigns aligned with client objectives
- Set up, manage, and optimize campaigns to drive key KPI metrics across ecomm marketplaces, especially Tiktok
- Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
- Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
- Create A/B testing frameworks and implementation to ensure consistent growth
- Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights
Requirements
- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 1-2 years of experience with TikTok Ads (GMV Max)
- Experienced in media planning, setting, and managing budgets, optimizing ad performance, and negotiating with 3rd parties
- Experience in tracking and strong understanding of major advertising success metrics
- Familiar with measurement platforms like Google Analytics and Google Marketing Platform
- Strong analytical skills with an excellent sense of data and numbers
- Able to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
- Fluent in English
Benefits
- Health insurance
- Competitive compensation
- Generous benefits
- Comprehensive insurance
- Ample leave
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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