Quality Analyst developing quality control plans and procedures for Newport News Shipbuilding. Collaborating with various stakeholders to ensure compliance with established standards.
About the role
- Analista de Mídia e Redes Sociais focusing on paid media performance and demand generation for financial services company. Planning and executing advertising campaigns across multiple platforms.
Responsibilities
- Plan, execute, and optimize paid media campaigns on channels such as Google Ads, LinkedIn Ads, Meta Ads, and other platforms relevant to B2B
- Define acquisition, remarketing, and awareness strategies considering different stages of the funnel
- Manage media budgets, tracking ROI, CAC, CPA, CPL, and other performance KPIs
- Formulate hypotheses, design A/B tests, and drive continuous optimizations
- Work in partnership with Growth, Marketing, Product, and Sales teams to align objectives and goals
- Monitor, analyze, and report campaign results with a focus on data-driven decision making
- Build reports and dashboards with clear insights on performance and opportunities for improvement
- Use tools such as Google Analytics, Tag Manager, marketing automation platforms, and CRM to track the funnel
- Manage social media with a focus on brand positioning, supporting media campaigns, and demand generation
- Work together with external vendors or internal content and design teams, ensuring strategic alignment
- Track engagement, reach, and impact metrics of social channels within the marketing funnel.
Requirements
- Strong experience with paid media, especially in B2B contexts
- Experience in financial services, fintechs, or regulated markets
- Proficiency with ad platforms (Google Ads, LinkedIn Ads, Meta Ads, among others)
- Strong analytical skills and comfort working with data, metrics, and performance
- Experience with analytics tools, CRM, and marketing automation
- Ability to plan end-to-end campaigns with a strategic mindset and results orientation
- Experience with B2B lead generation and inbound/outbound strategies
- Experience working in technology companies, SaaS, or fintechs
- Knowledge of SEO, CRO, or Growth Marketing
- Experience testing creatives and messaging for corporate/business audiences.
Benefits
- Competitive compensation and differentiated incentives
- Hybrid working model
- Unlimited snacks
- Opportunities and support for continuous learning and development — after all, your growth is part of ours!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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