HCP Marketing Director tasked with developing strategies for Trumenba and optimizing brand performance. Collaborating across teams to support vaccine uptake in the US market.
About the role
- Senior Marketing Manager driving customer value and retention in Trimble's Transportation & Logistics sector. Leading a marketing team to execute data-driven campaigns and strategic initiatives.
Responsibilities
- Manage, mentor, and develop a team of individual contributors across Lifecycle, Customer Marketing, and Integrated Campaigns
- Collaborate with leadership to define the annual customer lifecycle marketing strategy
- Translate high-level revenue goals into actionable campaign plans for your team
- Foster a culture of testing and optimization
- Ensure all team activities are measured against key metrics (Retention, Loyalty, Growth, Pipeline Contribution)
- Drive customer value and growth by partnering with sales to identify customer segments that would benefit from additional Trimble solutions
- Lead the marketing strategy for our conversion program
- Build the educational pathways and resources that help on-premise customers migrate to next-generation SaaS solutions
- Use customer data to deliver the personalized campaign message at the right time
- Own the integrated marketing strategy for strategic campaigns and flagship in-person events
- Defend our core customer base, mitigating churn and building loyalty
Requirements
- 7+ years of B2B SaaS marketing experience, with a focus on Lifecycle, Customer Marketing, or Demand Generation
- Bachelor’s degree in marketing, business, or a related field
- Proficiency with marketing automation platforms (e.g., Marketo), CRM (e.g., Salesforce), and customer success tools
- Advanced communication and presentation skills
- Strong project management skills
- Familiarity with the Transportation and Logistics industry a plus
Benefits
- Medical
- Dental
- Vision
- Life
- Disability
- Time off plans
- Retirement plans
- Tax savings plans for health, dependent care, and commuter expenses
- Paid Parental Leave
- Employee Stock Purchase Plan
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