Hybrid Account-Based Marketing Specialist

Posted 3 hours ago

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About the role

  • ABM Specialist at Trimble leading hyper-personalized marketing strategies for strategic accounts. Collaborating with sales to influence multi-million dollar deals to drive global productivity.

Responsibilities

  • Architect and execute deeply personalized 1:1 campaigns that map new buying centers and resonate with specific executive stakeholders.
  • Forge a high-octane partnership with Strategic Account Managers to align marketing tactics with real-time sales maneuvers.
  • Orchestrate sophisticated, multi-channel activations including LinkedIn Account-Based Ads, custom direct mail, and tailored digital assets.
  • Leverage cutting-edge intent data and whitespace reporting to uncover hidden opportunities within your dedicated account portfolio.
  • Drive the evolution of strategic deals by reducing sales cycles and increasing win rates through elite marketing execution.

Requirements

  • 2+ years of experience in B2B marketing with a proven track record in Account-Based Marketing (ABM) or Strategic Sales Support.
  • Proven expertise in executing high-touch ABM strategies with a focus on 1:1 or 1:few account models.
  • Strong ability to translate complex data and account research into compelling, personalized marketing content.
  • Exceptional collaboration skills with a track record of building trust and alignment with senior sales leadership.
  • Hands-on experience managing digital marketing channels including paid social, retargeting, and CRM automation.
  • Bonus Points For: Experience using intent data platforms like 6sense or Demandbase to trigger marketing actions.
  • Previous background in B2B SaaS or industrial technology sectors.
  • Proficiency in Salesforce and Marketo for tracking campaign influence and pipeline.

Benefits

  • Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
  • Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

Job title

Account-Based Marketing Specialist

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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