Hybrid Senior Specialist, Marketing

at Travel + Leisure Co.

• Job title: Senior Specialist, Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Florida, United States

About the role

• Senior Marketing Specialist developing integrated marketing strategies for Travel + Leisure Co. Driving awareness and growth through various marketing channels with a focus on youth sports events.

Responsibilities

• Develop and execute integrated marketing strategies that drive awareness, demand, and growth
• Manage website content updates to ensure information is current and aligned with campaigns
• Oversee content creation and distribution, including blogs and whitepapers
• Manage fulfillment of partnership deliverables across email, print, digital creative assets, and event activations
• Provide support for trade shows and events by coordinating pre- and post-logistics
• Create and manage an organic social media content calendar
• Support digital marketing campaigns across paid and organic channels
• Define and track KPIs for campaign success, monitoring ROI across campaigns

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field
• Strong expertise in marketing strategy development, integrated campaign planning, and go-to-market execution
• Ability to analyze performance data and translate insights into actionable recommendations
• Solid understanding of omnichannel marketing, including digital, paid media, lifecycle campaigns, and audience segmentation
• Experience with demand generation tactics and campaign optimization across paid, owned, and organic channels
• Strong collaboration, communication, and organizational skills
• Proven problem-solving and critical thinking skills
• Ability to manage multiple projects simultaneously and deliver results in a fast-paced environment
• Familiarity with the youth sports industry (preferred)

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Paid time off
• Parental leave
• Holidays
• Wish day paid time to volunteer
• 401k with employer match
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program
• Employee Assistance Program