Leading B2B event marketing and brand presence for TransUnion. Focusing on strategic speaking engagements and compelling event activations while collaborating with marketing teams.
Responsibilities
drive TransUnion’s presence at events through planning and execution
secure strategic speaking engagements
developing compelling activations and manage event-related campaigns
ensuring the brand shows up consistently across all touchpoints
work closely with the B2B Marketing team and requires deep understanding of events
gather requirements and lead comprehensive marketing briefs
research and identify speaking opportunities for executives
own the end-to-end submission process for speaking engagements
lead the development and execution of hosted experiences and ensure brand presence
develop communications plans including email campaigns and internal communications
drive collaboration across event managers, creative teams, and stakeholders
Requirements
8+ years of demonstrated success in B2B event marketing required
experiential marketing integrated marketing, or related disciplines
familiarity with event tech platforms, CRM systems, and marketing automation tools
ability to develop event experiences and activations
analytical skills to analyze performance data
program management skills to manage multiple activations
excellent communication and relationship building skills
strong writing skills with the ability to craft compelling speaker abstracts
bachelor’s degree in marketing, communications or equivalent
Benefits
flexible time off for exempt associates
paid time off for non-exempt associates
up to 12 paid holidays per year
health benefits (including medical, dental, and vision plan options and health spending accounts)
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