Growth driven marketer executing B2B client marketing programs at Synchrony. Collaborating with internal teams to expand Specialty and Wellness markets.
About the role
- Marketing Specialist executing cross-functional marketing campaigns for financial products. Managing digital activities and collaborating with creative teams for effective marketing strategies.
Responsibilities
- Execute cross-functional marketing campaigns to support the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement].
- Manage digital and promotional activities related to strategy, execution and reporting.
- Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.
- Participate in discussions on marketing planning, campaign development, and program execution.
- Help evaluate project effectiveness using qualitative and quantitative methods.
- Partner with the creative team to create marketing assets and copy for assigned campaign work.
- Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
- Assist in campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans.
Requirements
- Bachelor’s degree in marketing, business, communications, or equivalent experience
- Two years of experience in marketing communications, digital marketing or project management
- Experience executing digital campaigns and marketing programs
- Moderate understanding of traditional and digital platforms
- Technical acumen
- Creative thinker
- Excellent communication and relationship building skills
- Organizational skills and the ability to manage multiple projects in a fast-paced environment
- Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
- Financial services industry experience
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Benefits Package
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Health and Work/Life Balance Benefits
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
- Adoption Assistance
- Employee Assistance Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Marketing Manager at Transamerica designing and implementing campaigns for financial products. Collaborating with teams to promote brand engagement and optimize marketing strategies in financial services.
Marketing Specialist at Aviso, responsible for multi - channel campaigns in Digital Investing. Engage with stakeholders and optimize performance in a fast - paced environment.
Event Manager at Discovery creating innovative solutions for business objectives through exceptional events. Responsibilities include event strategy, coordination, and onsite management.
Advisory Marketing Senior Associate at Grant Thornton supporting marketing programs for Advisory practice. Executing marketing campaigns and collaborating within a fast - paced, detail - oriented environment delivering strategic business goals.
Field Marketing Senior Associate planning and executing marketing activations for Grant Thornton. Collaborating with teams to enhance engagement through events and sponsorships.
Advisory Marketing Manager supporting marketing programs and campaigns for Grant Thornton's Advisory practice. Collaborating with leadership to enhance client engagement and pipeline growth.
Director of US Marketing developing strategies and executing plans for Pfizer’s Pain Management portfolio. Responsible for revenue growth and collaboration across internal teams and sales.
Marketing Associate supporting sourcing of new products and company growth at Uline. Collaborates across teams and develops vendor relationships for innovative products.
Marketing & Sales Representative with technical understanding at Meprovision GmbH, creating technical content and supporting customer interactions. Collaborating closely with the technical team.