Growth driven marketer executing B2B client marketing programs at Synchrony. Collaborating with internal teams to expand Specialty and Wellness markets.
About the role
- Marketing Specialist at Aviso, responsible for multi-channel campaigns in Digital Investing. Engage with stakeholders and optimize performance in a fast-paced environment.
Responsibilities
- Assist in development of go-to-market plans and campaign marketing briefs to drive growth and deliver business results
- Conduct research to understand the competitive landscape, customer insights, and digital trends; Work with our internal research team to produce reports and share with stakeholders
- Engage with stakeholders to gather intelligence and feedback to execute compelling marketing plans
- Coordinate campaign and offer execution/delivery working with internal and external advertising agency stakeholders
- Drive project execution for campaigns, marketing/partner programs, offers, working with a cross functional team of business and marketing professionals
- Leverage dashboards, data and analytics platforms to measure, track and report on campaign or program performance
- Monitor and share results and optimize plans to deliver value and achieve KPIs
- Ensure compliance with communication policies, procedures, and brand standards
- Form and foster relationships with internal colleagues to leverage existing resources across product lines and delivery channels; Collaborate with product, UX, and technology teams to deliver seamless digital experiences
- Stay current on digital marketing trends, tools, and best practices relevant to online investing
- Maintain process documentation and manage day-to-day marketing operations, including ongoing use of project management tools (Workfront) and reporting
Requirements
- Bachelor’s degree is required (Business, Marketing, or other relevant disciplines)
- 5+ years of relevant marketing experience and a successful track record in marketing for online businesses
- Digital marketing, social media and CRM experience is strongly preferred
- B2C experience and digital fluency, experience working with multiple partners
- Proven ability to analyze data, generate insights, and optimize campaigns for performance
- Working knowledge of Google Analytics
- Excellent project management skills with ability to multi-task and deliver within defined timelines and budgets is required and experience with Agile ways of working is preferred
- Self-starter with strong communication and interpersonal skills is required
- Ability to prioritize in a fast-paced environment is required
- An understanding of Canada’s Financial Services Regulatory environment is an asset
- Fluent communication skills in English are required and Bilingual skills in French are an asset
Benefits
- Competitive compensation package that rewards and recognizes individual contributions
- Excellent health, dental and insurance benefits to meet the diverse needs of our employees
- Generous vacation time, fitness benefit, parental leave top-up options
- Matching contributions to our retirement program
- Commitment to the continuous improvement of our staff through learning & development and an education assistance program
- Regular social events to foster teamwork
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