Hybrid Senior Associate, Field Marketer

at Grant Thornton (US)

• Job title: Senior Associate, Field Marketer
• Job type: Full Time
• Experience level: Senior
• Salary: $76,000 - $131,100 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Field Marketing Senior Associate planning and executing marketing activations for Grant Thornton. Collaborating with teams to enhance engagement through events and sponsorships.

Responsibilities

• Support activation intake by gathering required inputs and assisting Field Marketing Managers in preparing requests that are complete, clearly articulated, and aligned with intake standards and enterprise priorities
• Plan and execute assigned events, sponsorships, and field activations in partnership with Field Marketing Managers and Associate Directors, using established standards, playbooks, and workflows
• Own planning and execution workstreams for defined events and sponsorships, including timelines, logistics coordination, readiness materials, and day-of execution, with guidance from Field Marketing Managers
• Maintain activation workflow hygiene, including task tracking, timelines, checklists, and shared calendar updates, helping ensure activations are coordinated, visible, and on track
• Support activation readiness by assembling briefing materials, agendas, outreach drafts, and day-of coordination checklists to enable smooth execution
• Execute event and activation logistics, including run of show coordination, attendee management, vendor and speaker logistics, and on-site execution support as needed
• Assist with pre-event outreach coordination and post-event follow-up preparation to support account engagement and next-step progression
• Support post-activation close-out by preparing attendance tracking, feedback summaries, follow-up action lists, and post-event review inputs to ensure timely and complete evaluation
• Help ensure outcomes and learnings are accurately captured in CRM and other tracking tools in partnership with Field Marketing Managers
• Coordinate with cross-functional marketing teams as needed to support activation execution, including campaign, content, brand, and corporate marketing partners
• Identify execution issues, risks, or improvement opportunities, escalating to Managers and contributing ideas to improve processes, templates, and ways of working
• Use AI tools to improve productivity across research, targeting, planning, and communications, applying appropriate review to ensure accuracy and quality
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required
• 2–5 years of B2B marketing experience; professional services experience preferred
• Demonstrated experience supporting event execution, sponsorship activation, or field marketing programs
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Working knowledge of CRM systems and marketing workflows; experience supporting data capture and reporting preferred
• Detail-oriented with a strong commitment to execution quality and follow-through
• Clear, professional communication skills with the ability to collaborate across teams and functions
• Ability to work effectively in a fast-paced, matrixed environment
• Comfortable following established processes while identifying opportunities for improvement
• Comfort using AI tools to improve productivity across research, targeting, planning, and communications, while applying appropriate review for accuracy
• Can travel as needed

Benefits

• Medical, dental and vision insurance programs
• Employee assistance program
• Minimum of 72 hours of paid sick leave
• Paid holidays within internship period
• 401(k) savings plan eligibility for seasonal employees
• Discretionary annual bonus based on individual and firm performance