Brand Data Analyst designing analyses to measure marketing impact on commercial outcomes at Trainline. Collaborating closely with Brand Managers to ensure data-driven media strategies.
Responsibilities
Design and execute analyses that quantify the impact of marketing activity on key commercial outcomes
Turn the findings into actionable insights for media strategy in our key markets (UK, FR, IT, ES)
Analyse and report on a variety of data
Ensure data integrity and develop efficient workflows for marketing and brand performance datasets
Spot opportunities for when research or data can resolve a business problem
Training and support for non-researchers
Requirements
5+ years experience in a data analyst role or similar
Proven experience in marketing analytics, brand tracking, or media measurement
Understanding of marketing experiment design (test/control)
Comfort with SQL
Data analysis & storytelling
Familiarity in data visualisation tools (ideally Tableau or similar)
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