Lead marketing transformation across APAC for UPL, a global sustainable agriculture solutions provider. Build a high - impact marketing engine to drive demand and growth in sustainable agriculture industry.
About the role
- Vice President of Marketing leading global strategy at Trackforce for scalable pipeline growth. Overseeing demand generation and content strategy in physical security workforce management.
Responsibilities
- Architect and evolve a global demand generation framework that accelerates qualified pipeline creation and revenue growth across MM and Enterprise segments.
- Lead, mentor, and scale a high-performing team across digital, ABM, campaign, content, and marketing operations disciplines.
- Partner with the CEO, CRO, CCO, and VP Product Management to define investment priorities, pipeline targets, and integrated GTM plans.
- Own the global content strategy and resources, establishing a content engine that delivers persona-targeted, funnel-aligned assets including thought leadership, white papers, customer stories, product explainers, and executive briefings.
- Build a content center of excellence to ensure message consistency across regions, products, and buyer stages.
- Partner closely with Product Management and Product Marketing to translate product innovation and use cases into compelling content and demand programs.
- Drive integrated, multi-touch campaigns across CSOs, CFOs, and Operations leaders in both Guarding Services and Corporate Security segments.
- Deploy account-based marketing (ABM) strategies for top enterprise targets using intent data, personalized journeys, and buying-group orchestration.
- Implement scalable lead scoring, routing, and handoff models in collaboration with RevOps to maximize velocity and conversion.
- Oversee all digital performance marketing — SEO, SEM, paid social, retargeting, and programmatic — to ensure optimal CAC efficiency and ROI.
Requirements
- 10+ years of progressive B2B SaaS demand generation experience, including at least 3–5 years in a VP or senior-director role.
- Proven success scaling demand engines in Enterprise and Mid-Market SaaS environments.
- Deep expertise in ABM, content strategy, intent data, digital performance marketing, and pipeline analytics.
- Demonstrated partnership with Product and Sales to influence go-to-market strategy and product adoption.
- Strong operational command of HubSpot, Salesforce, and attribution tools (e.g., Bizible, 6sense, Demandbase).
- Track record of achieving 3–5x pipeline coverage and measurable CAC efficiency improvements.
- Bachelor’s degree required; MBA or advanced degree preferred.
Benefits
- Hybrid work model
- Paid vacation & paid sick leave
- Private medical healthcare
- Group life insurance
- Employee savings plans
- Reimbursement for glasses or contact lenses
- Free Calm Premium subscription
- Employee referral bonus
- Paid volunteer day
- Recognition programs & wellbeing initiatives
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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