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About the role
- Brand Manager working on financial marketing programmes that enhance Mazda Financial Services brand. Leading collaborative efforts for effective marketing strategies across various sales channels.
Responsibilities
- Developing customer-focused financial marketing programmes that bring the Mazda Financial Services brand to life across new and used vehicles.
- Take the lead working with all stakeholders to produce quarterly joint tactical marketing programmes for new and used Mazda vehicles across all sales channels.
- Manage end to end development including production of subsidy sign off, product sheet set up, finance examples for advertising, proofing finance led marketing adverts and communications.
- Monitor industry performance and trends, making recommendations for product/programme developments and enhancements.
- Work closely with the Mazda Financial Services Field Team to ensure their understanding of the programmes and gain feedback on programme effectiveness.
- Provide regular reporting of campaign effectiveness during and post campaign.
- Prepare detailed and accurate sign off documents for commitments of TFS tactical funds.
- Oversee all campaign related marketing material production, ensuring brand and regulatory compliance.
- Review and sign off on all communications relating to new or used car campaigns.
- Negotiate with Mazda UK loyalty targeted loyalty campaign marketing communications content.
- Own the finance loyalty campaign planning and development, including monitoring of in-campaign performance.
- Evaluate campaign efficiency and effectiveness making recommendations for improvements.
- Support the Field based Sales Team as required with loyalty campaign briefings and performance updates.
- Act as Business Specialist in specific projects.
- Suggest improvements to the department’s processes and procedures (where appropriate), encouraging a work culture of continuous improvement.
- Successful leadership of key projects.
- Development of innovative marketing and loyalty programmes.
- Deputise for the Senior Manager Operations.
- Support the development of new digital sales channels.
Requirements
- Previous experience of consumer credit
- Good level of numeracy
- Understanding of consumer credit and GDPR regulations
- SAF expert
- Proficiencies in using Microsoft Office software, including Excel at intermediate level or above.
- Experience of digital omni channel retailing would be desirable.
- Good time management and organisational skills.
- Strong written and verbal communication, including confidence in presenting.
- Self-motivated and proactive worker.
- Keen attention to detail.
- Able to work effectively with all levels of staff and external partners.
- Strong analytical skills.
- Be willing to travel to the Mazda UK offices in Dartford as needed along with occasional UK travel for meetings and conferences as required
Benefits
- Hybrid working pattern is 2 days in the office and 3 days from a location of your choice.
- Access to attractive car schemes for you (& your family) for Toyota & Lexus cars
- Excellent pension scheme (up to 6% employee contribution and 15% employer contribution).
- Generous annual leave of 25 days which increases with service and holiday purchase option
- Private Medical Healthcare (single, partner/spouse and dependent children) with Digital GP Service
- Group Income Protection cover with Aviva including physical, mental, and financial wellbeing services
- Employee Assistance Program
- Eye tests
- Onsite gym, Sports and Social Club, & flu jabs to keep you healthy
- Wellbeing hour each month and many more initiatives throughout the year to encourage a healthy mind and body, and to raise awareness and celebrate diversity, equity and inclusion.
- Dress for your day policy to make you feel comfortable at work
- Eco HQ, free parking & restaurant
- Two volunteering days per year
- Reward gateway voucher discounts
- Flexible working scheme and we welcome flexible working conversations at interview
- Regular 121s with your manager, a personal development review (PReview) each quarter
- A wide range of learning & development opportunities including Linked In Learning courses
- £250 contribution towards you learning something new outside of work
- Annual events (e.g., summer party, BBQ & Xmas party) including Countdown to Christmas events every December - it is so much fun!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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