Brand Manager working on financial marketing programmes that enhance Mazda Financial Services brand. Leading collaborative efforts for effective marketing strategies across various sales channels.
Responsibilities
Developing customer-focused financial marketing programmes that bring the Mazda Financial Services brand to life across new and used vehicles.
Take the lead working with all stakeholders to produce quarterly joint tactical marketing programmes for new and used Mazda vehicles across all sales channels.
Manage end to end development including production of subsidy sign off, product sheet set up, finance examples for advertising, proofing finance led marketing adverts and communications.
Monitor industry performance and trends, making recommendations for product/programme developments and enhancements.
Work closely with the Mazda Financial Services Field Team to ensure their understanding of the programmes and gain feedback on programme effectiveness.
Provide regular reporting of campaign effectiveness during and post campaign.
Prepare detailed and accurate sign off documents for commitments of TFS tactical funds.
Oversee all campaign related marketing material production, ensuring brand and regulatory compliance.
Review and sign off on all communications relating to new or used car campaigns.
Negotiate with Mazda UK loyalty targeted loyalty campaign marketing communications content.
Own the finance loyalty campaign planning and development, including monitoring of in-campaign performance.
Evaluate campaign efficiency and effectiveness making recommendations for improvements.
Support the Field based Sales Team as required with loyalty campaign briefings and performance updates.
Act as Business Specialist in specific projects.
Suggest improvements to the department’s processes and procedures (where appropriate), encouraging a work culture of continuous improvement.
Successful leadership of key projects.
Development of innovative marketing and loyalty programmes.
Deputise for the Senior Manager Operations.
Support the development of new digital sales channels.
Requirements
Previous experience of consumer credit
Good level of numeracy
Understanding of consumer credit and GDPR regulations
SAF expert
Proficiencies in using Microsoft Office software, including Excel at intermediate level or above.
Experience of digital omni channel retailing would be desirable.
Good time management and organisational skills.
Strong written and verbal communication, including confidence in presenting.
Self-motivated and proactive worker.
Keen attention to detail.
Able to work effectively with all levels of staff and external partners.
Strong analytical skills.
Be willing to travel to the Mazda UK offices in Dartford as needed along with occasional UK travel for meetings and conferences as required
Benefits
Hybrid working pattern is 2 days in the office and 3 days from a location of your choice.
Access to attractive car schemes for you (& your family) for Toyota & Lexus cars
Excellent pension scheme (up to 6% employee contribution and 15% employer contribution).
Generous annual leave of 25 days which increases with service and holiday purchase option
Private Medical Healthcare (single, partner/spouse and dependent children) with Digital GP Service
Group Income Protection cover with Aviva including physical, mental, and financial wellbeing services
Employee Assistance Program
Eye tests
Onsite gym, Sports and Social Club, & flu jabs to keep you healthy
Wellbeing hour each month and many more initiatives throughout the year to encourage a healthy mind and body, and to raise awareness and celebrate diversity, equity and inclusion.
Dress for your day policy to make you feel comfortable at work
Eco HQ, free parking & restaurant
Two volunteering days per year
Reward gateway voucher discounts
Flexible working scheme and we welcome flexible working conversations at interview
Regular 121s with your manager, a personal development review (PReview) each quarter
A wide range of learning & development opportunities including Linked In Learning courses
£250 contribution towards you learning something new outside of work
Annual events (e.g., summer party, BBQ & Xmas party) including Countdown to Christmas events every December - it is so much fun!
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