GP
Greenlight PlanetSenior Marketing Manager
Senior Marketing Manager driving brand awareness and business growth in Kenya for a high - impact solar company. Collaborating with teams to optimize marketing strategies and manage regional projects.
About the role
- Manage the corporate brand system: positioning, messaging architecture, value props by audience/solution, tone/voice, and visual identity guidelines.
- Execute website strategy and governance (information architecture, messaging, SEO hygiene, UX/content updates) and manage the roadmap with Web/IT partners.
- Own corporate social channels (primarily LinkedIn): editorial calendar, post creation/approval, executive visibility, and community management.
- Create and maintain on-brand assets and templates (pitch decks, one-pagers, case studies, event collateral) that scale across business lines.
- Plan and execute corporate communications, both internal and external
- Manage creative/PR agencies and freelancers—write briefs, review work, ensure on-time, on-brand delivery within budget.
- Drive internal brand adoption: toolkits, training, audits, and light governance to keep assets consistent and current.
- Partner with stakeholders on employer brand initiatives and with Revenue teams on sales enablement alignment.
- Integrate Agentic Marketing tools (AI agents for research, creative iteration, QA, and optimization) to speed production, personalize at scale, and document guardrails and outcomes.
Requirements
- 4–7 years in B2B SaaS brand or corporate marketing, with end-to-end ownership of brand systems and multi-channel execution.
- Experience managing projects with multiple executives at the same time
- Demonstrated ability to craft clear positioning and messaging—and translate it into compelling web and social content.
- Hands-on web experience (CMS management, page building, basic on-page SEO) and comfort partnering on UX and analytics.
- Strong writing and editing skills; can switch between executive narratives, web copy, and social posts without losing the thread.
- Working knowledge of analytics and reporting (GA4, Search Console, social/native analytics; UTM discipline) and the ability to turn insights into action.
- Highly organized project manager with excellent stakeholder communication and an eye for design consistency.
Benefits
- Medical, dental, and vision insurance options
- 100% Employer paid short/long term disability
- Basic Life
- 401(k) option with 100% company match up to 4%
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 10 company paid holidays
- 6 weeks paid parental leave
- Pet Insurance
- Medical Travel Benefits
- Infertility Benefits
- Teladoc
- Employee Assistance Program
- Wellness Benefits & Engagement Platform
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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