Senior Product Analyst at Zopa, focused on data analytics for unsecured personal loans. Partnering with teams to enhance customer experience and drive growth in lending metrics.
About the role
- Senior Product Analyst at Tines managing growth measurement and analytics. Collaborating across product, commercial, and data teams to drive business outcomes.
Responsibilities
- Own activation/TTFV and retention definitions, North Star metrics, and guardrails. Maintain a single source of truth for core growth metrics. Establish and maintain event taxonomy and tracking plan.
- Map the PLG funnel (visit → sign-up → onboard → activate → pay → expand). Diagnose drop-offs, size opportunities, and propose tests to improve conversion.
- Identify first-value moments. Recommend in-product nudges, paywall placements, trial lengths, and credit gating. Build segments for targeted nudges; model upgrade propensity; analyze packaging/pricing experiments.
- Partner with product managers to set success metrics and monitor rollouts. Work with the existing product analyst and data function to ensure PLG measurement needs are met when building new features.
- Draft hypotheses and power analyses. Define success and guardrail metrics. Pre-register analyses, communicate results, and document learnings.
- Build self-serve dashboards in Omni that answer top growth questions. Ship regular insights and quarterly syntheses on what we've learned about activation and growth.
- Work with data engineering to design pipelines for growth data sources. Write data tests, monitor freshness/completeness, and run event QA.
- Coordinate between rev ops, data engineering, platforms, and product teams. Assess tooling needs (build vs. buy decisions). Set up and instrument growth tools.
Requirements
- 5+ years experience in growth analytics or similar with strong focus on PLG and self-serve funnels
- Deep experience with product-led growth motions in B2B SaaS
- Strong SQL skills; confident with CTEs, window functions, and building funnels, cohorts, and retention analyses
- Proficiency with BI tools for dashboard creation (we use Omni)
- Experience with product analytics tools (PostHog, Amplitude, Mixpanel, or similar)
- Experimentation fluency; can design powered experiments and analyse results rigorously
- Operational mindset; experience coordinating between multiple stakeholders and teams
- Strong written and oral communication; can tailor messaging to technical and non-technical audiences of varying seniority
- Self-starter mentality; can unblock themselves when facing obstacles.
- Nice to have: Experience with dbt for data modelling and maintaining clean, tested data models
- Familiarity with experiment platforms (GrowthBook, Optimizely, or similar)
- Python for data analysis, statistical modelling, and ad-hoc exploration
- React or frontend framework understanding for deeper instrumentation work
- Experience scaling PLG at B2B SaaS companies from startup to scale-up.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development
- Stock options
- Wellness programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
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