Founding Marketer at Finch building marketing strategies to improve access to legal services for everyday Americans. Collaborating across functions to enhance the company’s brand presence.
About the role
- Marketing Manager at ThriveCart managing integrated marketing campaigns and social media strategy. Collaborating with the Director of Marketing to drive engagement and conversions with revenue-focused initiatives.
Responsibilities
- Plan, coordinate, and execute integrated marketing campaigns across multiple channels
- Own campaign timelines, briefs, deliverables, and performance tracking
- Ensure alignment across paid, organic, content, email, and product marketing efforts
- Lead post-campaign analysis and performance reporting
- Develop and execute ThriveCart’s social media strategy
- Oversee content planning, scheduling, and engagement
- Ensure consistent brand voice and positioning across platforms
- Track growth, engagement, and conversion metrics
- Oversee paid media strategy across platforms (Meta, Google, YouTube, etc.)
- Manage budgets, targeting strategy, testing frameworks, and optimization
- Collaborate with internal teams or external partners on creative and media buying
- Monitor ROAS, CAC, LTV, and other key performance metrics
- Lead go-to-market planning for new features and product launches
- Develop positioning, messaging, and value propositions
- Create enablement materials for sales, support, and customer teams
- Ensure product benefits are clearly communicated across all marketing channels
- Track KPIs across campaigns, paid media, and product initiatives
- Provide clear reporting and actionable insights to the Director of Marketing
- Continuously identify optimization opportunities
Requirements
- Proven experience managing integrated marketing campaigns
- Hands-on experience overseeing paid media budgets and performance
- Strong commercial and analytical mindset
- Excellent project management and organizational skills
- Ability to manage multiple channels and stakeholders simultaneously
- Clear, confident communicator with strong written and verbal skills
- Data-driven decision maker with strong reporting capabilities
- Result-oriented mindset
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in marketing roles, preferably within SaaS, ecommerce, or digital products
- Experience in product marketing or go-to-market strategy
- Experience working in fast-paced, growth-oriented environments
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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