Inhouse Content Creator for backWERK responsible for creating and managing social media content. Engaging with the community and driving brand success through innovative digital strategies.
About the role
- Organic Social Media Specialist focusing on social listening and data-driven content strategy at Thomson Reuters. Analyzing social media conversations to drive actionable insights and enhance brand reputation.
Responsibilities
- Establish content strategy based on customer personas and journeys
- Monitor, analyze, and report social media conversations for actionable insights
- Develop and manage social listening program using tools like Talkwalker and HootSuite
- Identify trends, sentiment, and narratives related to Thomson Reuters and industry
- Translate raw data into actionable insights for marketing leadership and teams
- Collaborate with organic social media team to apply insights to content development
- Serve as subject matter expert on social listening tools and methodologies
- Track and measure impact of social listening initiatives on business objectives
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field
- 3-5 years of experience in a social media or digital marketing role
- At least 2 years focused on social listening, analytics, or insights
- Expertise in analyzing data from platforms like Reddit, X (formerly Twitter), and LinkedIn
- High proficiency in utilizing AI and AI tools
- Deep understanding of social listening methodologies, sentiment analysis, and trend identification
- Hands-on experience with enterprise-level social listening platforms (e.g., Talkwalker, Brandwatch, Sprinklr) preferred
- Proficiency with social media management platforms (e.g., HootSuite, Sprout Social) preferred
- Excellent written and verbal communication skills
- Strong analytical and critical thinking abilities
Benefits
- Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in office)
- Flex My Way: Supportive workplace policies for personal and professional responsibilities
- Career Development and Growth: Continuous learning and skill development opportunities
- Competitive Benefits: Comprehensive plans including flexible vacation, Mental Health Days, and tuition reimbursement
- Culture: Globally recognized reputation for inclusion, belonging, and work-life balance
- Social Impact: Two paid volunteer days and opportunities for pro-bono consulting projects
- Paid time off: Paid holidays, parental leave, and sabbatical leave
- Employee Stock Purchase Plan
- Wellness resources: Access to Headspace app, fitness reimbursement, Employee Assistance Program
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