Senior Manager leading global PR strategy and execution for electric mobility company. Partnering with leadership to drive communication success across the Americas.
About the role
- Leads link building and digital PR strategies while collaborating with outreach, content, and web development teams. Focused on driving organic visibility for clients with measurable campaign performance.
Responsibilities
- Own link building and digital PR strategy for key accounts, defining KPIs, roadmaps and test plans aligned to client organic visibility and commercial objectives
- Lead the planning and delivery of digital PR and link‑earning campaigns that secure high‑quality, relevant coverage and backlinks from authoritative publishers, journalists and partners in multiple markets
- Partner with the outreach team to prioritise targets, refine prospecting processes and ensure outreach quality, personalisation and follow‑through at scale
- Collaborate with the content team to brief and shape data‑led, newsworthy or creative assets (e.g. reports, tools, interactive content) that naturally attract links
- Work with web dev and design teams to scope and deliver technically feasible, on‑brand campaign pages and interactive experiences that support link‑earning and user engagement
- Monitor backlink profiles, coverage, rankings and traffic using SEO and analytics platforms, translating results into clear insights and optimisation plans for clients and internal teams
- Maintain and grow relationships with key journalists, publishers, influencers and partners to create ongoing link and story opportunities
- Support and help drive new business by contributing digital PR and link‑building insight, ideas, forecasts and case studies to pitches, RFPs and proposals
- Take responsibility for the growth and development of the link building and digital PR service, including revenue performance, productising best practice and identifying new opportunities
- Continuously refine processes, tooling and ways of working across outreach, content, design and dev to increase efficiency, margin and client value
- Contribute to wider agency thought leadership by sharing campaign results, insights and viewpoints internally and externally where appropriate
Requirements
- 3–4 years’ agency-side experience in digital PR/link building, managing multiple campaigns or clients simultaneously, ideally including some multi-market work
- Proven record of earning high-quality editorial links and coverage from relevant, authoritative sites, evidenced by clear campaign examples/portfolio
- Hands-on experience planning and delivering outreach campaigns end to end: ideation, prospecting, pitching, follow-up, reporting and optimisation
Benefits
- Private Medical Insurance
- BUPA Life Assurance
- Income protection
- Employee Assistance Programme
- Cycle to Work salary sacrifice scheme
- Tech & Wearables salary sacrifice scheme
- Octopus EV Scheme
- Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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