PR coordinator responsible for social media, public relations, and marketing in a humanistic educational context. Develops strategies and manages online presence within a small team.
About the role
- Media Advisor producing journalistic content for a client of state impact in Ponta Grossa. Engaging with local media and covering events for effective communication strategies.
Responsibilities
- Research and writing of journalistic content related to the work of a state-level client in the Central Region;
- Production of press releases, media notes, story pitches, and articles;
- Journalistic coverage of events, interviews, and institutional activities;
- Active engagement with local and regional media;
- Distribution and follow-up of story pitches to media outlets;
- Creation and organization of content within the client's internal communications system;
- Generation of reports and media performance metrics;
- Travel to cover events.
Requirements
- Degree in Social Communication with a focus in Journalism (or Bachelor's degree in Journalism);
- Previous experience as a press officer, reporter, or writer at media outlets, agencies, or institutions;
- Established relationships with local and regional media and knowledge of the Paraná media landscape (prior experience with public policy clients is desirable);
- Knowledge of clipping techniques, media training, and media performance indicators;
- Proficiency with press distribution platforms, content management systems, and Microsoft Office/Google Workspace;
- Familiarity with event coverage and managing communications demands in public or corporate environments;
Benefits
- Meal allowance: BRL 31 per working day
- Transportation allowance
- Company-provided equipment
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