Hybrid Senior Marketing Manager – Schools

at The Key Support Services

• Job title: Senior Marketing Manager – Schools
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior Marketing Manager developing direct-to-school marketing strategies for The Key Group. Leading a team to drive commercial growth through effective marketing channels while nurturing brand perception.

Responsibilities

• Own the end-to-end DTS marketing strategy, translating commercial targets into a clear, prioritised termly roadmap
• Define acquisition, upgrade and adoption strategies, including value propositions and messaging
• Balance BAU conversion activity with space for new GTM initiatives and feature launches
• Set clear success measures and KPIs for campaigns and all schools marketing activity
• Own the email channel ensuring all comms and journeys are well-targeted, effective and continuously optimised
• Oversee the planning, delivery and optimisation of DTS campaigns across core channels (email, website, PPC, DM and in-product, where relevant)
• Own the effectiveness of key marketing pages on thekeysupport.com, setting clear expectations for activity, performance and continuous optimisation as part of the end-to-end school journey
• Ensure all campaigns, journeys and messaging reinforce The Key’s positioning as a trusted market leader, safeguarding brand perception across high-frequency school-facing touchpoints
• Work closely with the customer team, including inside sales and support, to align targeting, sequencing and messaging in ways that maximise combined commercial impact
• Collaborate with the product and content teams to ensure messaging reflects product value and customer need
• Work with Brand & Partnerships to ensure top-of-funnel activity opens whitespace and supports conversion
• Oversee regular performance reporting, connecting team activity to overall team KPIs and DTS revenue targets
• Ensure growth activity is balanced with adoption and usage objectives, recognising customer health as a leading indicator of long-term commercial success
• Use data and insights to continuously improve journeys, propositions and channel performance
• Identify risks and opportunities early and adjust plans accordingly
• Lead, mentor, and empower a team of senior marketing executives, identifying skills gaps and opportunities for professional growth. Conduct regular one-on-ones, performance reviews, and provide constructive feedback to foster a high-performance culture.
• Establish effective ways of working that enable clarity, pace and accountability across the marketing team and with other business functions

Requirements

• We’re looking for an experienced Senior Marketing Manager who has the following experience:
• **Essential**
• Significant experience in a senior marketing role, ideally within B2B, SaaS or subscription-based organisations
• Proven experience owning and delivering commercial marketing strategies with revenue accountability
• Strong understanding of lifecycle marketing and multi-channel campaign delivery
• Demonstrated ability to use data and insight to drive decisions and optimise performance
• Proven experience overseeing the delivery of effective, high-quality campaigns with compelling messaging and engaging concepts
• Strong stakeholder management and communication skills
• Experience managing or mentoring marketers in a high-performing team
• **Nice to have**
• Experience in the education sector
• Familiarity with tools such as Hubspot, Google Analytics or similar platforms
• Experience writing value propositions and positioning

Benefits

• **Why work for us**
• We place huge importance on caring for and developing our people. If you join us, you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress.
• We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials and much more.
• This role is based in London, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole-team office days.