Senior Manager overseeing marketing and product strategy for Hershey’s premium chocolate segment in the U.S., aiming to grow presence and compete with gourmet brands.
Responsibilities
Define the strategy for Hershey’s premium chocolate portfolio.
Lead the development of new premium chocolate products.
Develop the brand positioning and storytelling for premium chocolate products.
Plan and execute marketing programs targeting premium chocolate buyers.
Manage the business performance of the premium segment.
Requirements
Bachelor’s degree in Marketing, Business, or Food Science.
7+ years of brand management or marketing experience.
Experience building or managing a premium sub-brand.
Experience with product development cycles and launching new products.
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