Onsite Senior Manager, Innovation Protein & Functional Snacking

Posted 1 hour ago

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About the role

  • Senior Manager, Demand Creation Strategy with The Hershey Company focusing on strategic growth initiatives in protein and functional snacks. Collaborating with teams to execute strategies that enhance brand objectives.

Responsibilities

  • Drive strategic growth initiatives and activation plans across high-growth snacking platforms.
  • Partner with cross-functional teams to develop and execute demand creation strategies that integrate consumer insights, category trends, and brand objectives.
  • Manage portfolio planning, innovation alignment, and go-to-market strategies to deliver profitable growth and strengthen category leadership.
  • Monitor category performance metrics, including share, velocity, and profitability.
  • Serve as a key liaison between Marketing, Sales, Finance, and Supply Chain to ensure alignment on priorities and resource allocation.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
  • 7–10 years in marketing, strategy, or category management within CPG, with experience in demand creation or portfolio strategy.
  • Proven success in managing complex projects and influencing cross-functional teams.

Benefits

  • Equal Opportunity Employer
  • Reasonable accommodation requests allowed

Job title

Senior Manager, Innovation Protein & Functional Snacking

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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