Senior Manager, Demand Creation Strategy with The Hershey Company focusing on strategic growth initiatives in protein and functional snacks. Collaborating with teams to execute strategies that enhance brand objectives.
Responsibilities
Drive strategic growth initiatives and activation plans across high-growth snacking platforms.
Partner with cross-functional teams to develop and execute demand creation strategies that integrate consumer insights, category trends, and brand objectives.
Manage portfolio planning, innovation alignment, and go-to-market strategies to deliver profitable growth and strengthen category leadership.
Monitor category performance metrics, including share, velocity, and profitability.
Serve as a key liaison between Marketing, Sales, Finance, and Supply Chain to ensure alignment on priorities and resource allocation.
Requirements
Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
7–10 years in marketing, strategy, or category management within CPG, with experience in demand creation or portfolio strategy.
Proven success in managing complex projects and influencing cross-functional teams.
Benefits
Equal Opportunity Employer
Reasonable accommodation requests allowed
Job title
Senior Manager, Innovation Protein & Functional Snacking
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