Senior Manager, Demand Creation Strategy driving growth for high-growth snacking platforms at Hershey. Collaborating with teams to execute strategies based on consumer insights and category trends.
Responsibilities
Drive strategic growth initiatives and activation plans across high-growth snacking platforms.
Partner with cross-functional teams to develop and execute demand creation strategies.
Manage portfolio planning, innovation alignment, and go-to-market strategies.
Monitor category performance metrics and deliver insights for optimization.
Serve as a key liaison between Marketing, Sales, Finance, and Supply Chain for alignment on priorities.
Requirements
Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
7–10 years in marketing, strategy, or category management within CPG, with experience in demand creation or portfolio strategy.
Proven success in managing complex projects and influencing cross-functional teams.
Benefits
Equal Opportunity Employer
Reasonable accommodation for online application process
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