Online Marketing intern at nilas, a startup designing workspaces for businesses. Engaging in social media strategies and content creation across platforms like LinkedIn and Instagram.
About the role
- Digital Marketing Advisor focusing on user experience strategy and audience research. Collaborating with teams to enhance digital experiences at The Cigna Group.
Responsibilities
- Conduct audience segmentation research and develop user personas across B2B, patient, and provider audiences
- Script and conduct user testing to inform site enhancements
- Map and analyze user journeys to inform website strategy and content development
- Collaborate with UX design, data analytics, content strategy, engineering, accessibility, and marketing teams to deliver cohesive digital experiences
- Track and synthesize user feedback to continuously improve user journeys
- Contribute to quarterly reports on site performance, insights, and recommendations
- Present research findings and strategic recommendations to stakeholders at all levels
- Lead UX research initiatives to uncover user needs, behaviors, and pain points
- Create and maintain user personas and journey maps to guide digital strategy
- Develop and document UX strategies that align with business goals and audience needs
- Partner with cross-functional teams to ensure UX insights are integrated into design and development processes
- Monitor and analyze user feedback to identify opportunities for improvement
- Support other marketing stakeholders by aligning UX strategy with product, thought leadership, campaign, and lifecycle marketing objectives
- Advocate for accessibility and inclusive design principles across digital experiences
Requirements
- Bachelor’s degree; advanced degree in UX, HCI, or related field a plus
- 6+ years of experience in user experience research and strategy, preferably in a digital marketing or health care context
- Strong understanding of UX methodologies, user-centered design, and digital best practices
- Experience working with cross-functional teams in a matrixed organization
- Excellent communication and presentation skills
- Familiarity with collaboration and design tools such as Wrike, Mural, and Figma
- Understanding of website content management systems and their role in UX strategy
Benefits
- Health care experience a plus
- Ability to work from a Cigna Group office 3 days a week, as directed by the business
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Online Marketing Manager optimizing SEO and SEA strategies for Fynbiz. Leading complex projects in online marketing with a focus on performance and efficiency.
German Speaking Digital Marketing Optimization Specialist managing Google Ads in an international team. Analyzing performance metrics and collaborating to drive results in Lisbon.
German Speaking Digital Marketing Optimization Specialist managing and optimizing Google Ads campaigns. Working within an international team in Lisbon focusing on optimization and performance impact.
Marketing Digital Strategist creating and managing strategies that drive brand awareness at Regions. Involves synthesizing insights and leading the delivery of digital marketing across multiple channels.
Digital Marketing Specialist at Binnie managing digital content and executing marketing strategies. Collaborating with teams and enhancing brand presence through integrated campaigns in Burnaby, BC.
Digital Marketing Intern supporting the marketing team in creating promotional material and executing campaigns. Ideal for someone eager to learn about digital marketing and brand promotion.
Digital Marketing Specialist driving growth for ASUS brand across Consumer PC and Gaming markets. Managing paid media campaigns and supporting affiliate marketing programs in hybrid role.
Digital Marketing Optimization Specialist focusing on Google Ads in Bulgaria. Joining an international project and optimizing online advertising campaigns for better performance.
Senior Online Marketing Manager responsible for performance marketing focused on Meta/LinkedIn ads at Teaching Socials. Collaborating with teams to create effective marketing funnels and optimize campaigns.