Digital Marketing Consultant supporting Entrata’s customers' marketing success through various digital channels and analytics. Collaborating with team members to strategize and develop effective marketing campaigns.
About the role
- Digital Marketing Advisor focusing on user experience strategy and audience research. Collaborating with teams to enhance digital experiences at The Cigna Group.
Responsibilities
- Conduct audience segmentation research and develop user personas across B2B, patient, and provider audiences
- Script and conduct user testing to inform site enhancements
- Map and analyze user journeys to inform website strategy and content development
- Collaborate with UX design, data analytics, content strategy, engineering, accessibility, and marketing teams to deliver cohesive digital experiences
- Track and synthesize user feedback to continuously improve user journeys
- Contribute to quarterly reports on site performance, insights, and recommendations
- Present research findings and strategic recommendations to stakeholders at all levels
- Lead UX research initiatives to uncover user needs, behaviors, and pain points
- Create and maintain user personas and journey maps to guide digital strategy
- Develop and document UX strategies that align with business goals and audience needs
- Partner with cross-functional teams to ensure UX insights are integrated into design and development processes
- Monitor and analyze user feedback to identify opportunities for improvement
- Support other marketing stakeholders by aligning UX strategy with product, thought leadership, campaign, and lifecycle marketing objectives
- Advocate for accessibility and inclusive design principles across digital experiences
Requirements
- Bachelor’s degree; advanced degree in UX, HCI, or related field a plus
- 6+ years of experience in user experience research and strategy, preferably in a digital marketing or health care context
- Strong understanding of UX methodologies, user-centered design, and digital best practices
- Experience working with cross-functional teams in a matrixed organization
- Excellent communication and presentation skills
- Familiarity with collaboration and design tools such as Wrike, Mural, and Figma
- Understanding of website content management systems and their role in UX strategy
Benefits
- Health care experience a plus
- Ability to work from a Cigna Group office 3 days a week, as directed by the business
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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