Regional Head of Operations leading marine operations for Pacific International Lines in West and South Africa. Ensuring safe and efficient vessel operations while building strategic partnerships in the shipping industry.
About the role
- Paid Search Analyst responsible for enhancing brand presence through paid campaigns for HVAC and plumbing services. Collaborating cross-functionally while analyzing performance for effective ROI.
Responsibilities
- Paid Campaign Management: Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
- Budget & Bidding Optimization: Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
- Performance Analysis: Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
- Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
- Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
- Landing Page Development: Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
- Team Collaboration: Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
- Cross-Functional Alignment: Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
- Industry Awareness: Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
- Continuous Learning: Engage in professional development opportunities and contribute learnings to the team to support collective growth.
Requirements
- Minimum of 3+ years of experience in paid search advertising
- Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
- Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.
- Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
- Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
- Experience working with CRMs such as ServiceTitan is a plus.
- Familiarity with AI tools for campaign building and optimization is a plus.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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