Hybrid Analyst, Paid Media

at Augurian

• Job title: Analyst, Paid Media
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, St Paul, United States

About the role

• Paid Media Analyst at Augurian optimizing digital marketing campaigns across platforms. Managing budgets, analyzing data, and collaborating with a team for campaign success.

Responsibilities

• Analyze performance data and optimize digital marketing campaigns.
• Manage budgets and allocate resources effectively.
• Collaborate with senior team members.
• Utilize AI tools for campaign insights and reporting.
• Prepare regular reports on performance and metrics.

Requirements

• Curiosity and eagerness to learn.
• Attention to detail.
• Dependability.

Benefits

• Proactively optimize digital marketing campaigns by analyzing performance metrics.
• Contribute insights to improve targeting, messaging, and overall campaign effectiveness; collaborate on longer-term strategy.
• Implement and maintain paid media campaigns across PPC, display, social media, and other platforms.
• Manage budget allocation, bid strategies, and targeting to optimize campaign performance.
• Ensure strategies are executed in accordance with best practices, client guidelines, and the Augurian process.
• Begin using AI tools—automated bid analysis, creative testing insights, reporting assistance—under manager guidance to accelerate execution and build fluency.
• Explore and experiment with AI tools relevant to paid media; share discoveries with the team.
• Gather and validate data from multiple sources to ensure accuracy and completeness.
• Perform data analysis to identify trends, patterns, and insights that drive campaign success.
• Assist in the preparation of regular reports, providing key metrics and performance indicators.
• Collaborate with team members to enhance data visualization techniques for better comprehension.
• Conduct quality assurance checks on data sets to identify and rectify discrepancies.
• Deliver high-quality work that follows the recommended Augurian process.
• Communicate campaign strategies, performance updates, and recommendations clearly and professionally.
• Address client feedback and ensure satisfaction.
• Communicate strategic ideas to account leads to influence client strategy.
• Observe and learn from senior team members’ consultative client interactions to develop advisory skills.
• Maintain detailed and organized documentation of relevant client and team information.
• Communicate findings and insights clearly to team members and stakeholders.
• Act as a key team player in fostering a collaborative and results-driven work environment.
• Stay informed about industry best practices and emerging tools to enhance your capabilities.
• Actively participate in practice traditions and process development.
• Contribute ideas for how AI and new approaches can improve team processes and client outcomes.
• Understand and embody the agency’s core values, fostering a positive and inclusive workplace culture.