Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Associate Director of Acquisition Marketing for Purple Carrot driving new customer growth through scalable strategies and leading a high-performing team.
Responsibilities
- Develop and execute a multi-channel acquisition strategy aligned to revenue and contribution margin targets
- Own new customer growth, acquisition spend, and CAC performance
- Build monthly and annual forecasting models in partnership with Finance
- Oversee and optimize performance across paid media channels (Meta, Google, Affiliates, Influencers, Programmatic, and emerging platforms)
- Establish rigorous testing frameworks across audience, creative, bidding, landing pages, and incrementality measurement
- Partner with Brand and Creative to translate performance insights into high-impact messaging
- Improve landing pages and checkout flow in partnership with eCommerce and Product
- Lead a high-performing internal acquisition team (currently 2 direct reports) and manage external partners
- Drive reporting, attribution, and measurement improvements aligned to LTV and contribution margin
- Assist with ad-hoc projects and tasks as necessary
Requirements
- 6-10+ years of experience in performance or acquisition marketing, preferably in DTC or subscription e-commerce
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
- Proven success scaling paid media budgets profitably ($5M–$20M+ annual spend preferred)
- Deep expertise in Meta and Google ecosystems; strong understanding of programmatic and emerging platforms
- Experience managing CAC, LTV:CAC, and contribution margin targets
- Strong financial acumen with experience building forecasting models
- Experience building and leading high-performing teams
- Strong cross-functional leadership skills across Creative, Finance, Analytics, Product, and Brand
- Experience working with custom e-commerce platforms
- Able to commute to the Chicago office
Benefits
- medical
- dental
- vision
- FSA
- life insurance
- matching retirement plan
- generous and flexible paid time off
- Purple Carrot box delivery credits
- professional development
- collaboration with teammates who are passionate about food
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