Marketing Specialist managing local launches and campaigns for Portuguese SMBs at Teya. Supporting sales teams and improving performance through insights and data analysis.
Responsibilities
Run local lead generation campaigns and support sales priorities.
Localize and optimize marketing content, offers, and visuals for the Portuguese market.
Manage agencies, specialists, and suppliers to deliver high-quality campaigns.
Create customer communications and email marketing to drive engagement, adoption, and retention.
Develop content for digital and offline channels including website, social media, email, events, and sales materials.
Support events, field activations, and sales enablement to boost brand visibility and leads.
Analyze market trends, competitors, and customer feedback to improve campaigns and strategy.
Create sales enablement materials like pitch decks, one-pagers, and demo scripts.
Ensure messaging is clear, consistent, and persuasive across all channels.
Requirements
Around 4+ years of experience in product marketing, GTM strategy, or a similar role (B2B, SaaS, or fintech preferred).
Proven experience leading launches and structured GTM initiatives.
Strong written and verbal communication skills, able to influence cross-functional stakeholders.
Comfortable using data to prioritize and measure impact.
Experience creating sales enablement and specialist-facing materials.
Native Portuguese and strong working English.
Based in Porto or Lisbon, with regular in-office collaboration.
Benefits
Health insurance
Meal allowance
25 days of annual leave (+ bank holidays)
Public transportation card
Frequent team events and activities (in and out of the office)
Office snacks every day
Friendly, comfortable, and informal office environment
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